Frost & Sullivan: The European Datacentre Industry - How Unbridled Growth Can Be Sustainable

Frost & Sullivan to Host Analyst Briefing on the datacentre industry on Wednesday, 23 June, 2010 at 3:00 pm BST

Jun 17, 2010, 07:16 ET from Frost & Sullivan

LONDON, June 17 /PRNewswire/ -- The expansion of datacentres in Europe has skyrocketed in the past three to four years in response to growing demand for information storage and transfer from banks, hospitals, government bodies, telecom operators and hosting facilities. Frost & Sullivan forecasts that the datacentre market will expand at a rate of 5-10 per cent over the next few years and continue to show strong growth for many years thereafter, both in Europe and worldwide. However, such growth will negatively impact the environment, with datacentre greenhouse gas emissions overtaking those caused by the airline industry within the next 5-10 years.



To analyse the growth and development of the datacentre industry, the Energy and Power Systems Group at Frost & Sullivan is pleased to announce that it will be hosting an online conference open to all interested, on Wednesday, 23 June, 2010 at 3:00 pm BST. Research Analyst Vijay Sridhar will present trends and challenges and will answer all questions you may have.

Highlights of the briefing include analysis of datacentre power and cooling trends; UPS and PACS market sizing and forecasts; examination of the key drivers, restraints and challenges for datacentre infrastructure, power and cooling products; as well as a discussion on the competitive structure of datacentre power and cooling markets.

By considering emerging trends and providing forward projections for existing opportunities in European datacentre markets, this briefing will benefit manufacturers of power supply components and cooling solutions, distributors of power and cooling solutions, datacentre operators, as well as IT and facility managers.

The seemingly unbridled growth of the datacentre industry has put immense pressure on power and cooling solutions that use high density equipment such as blade servers. The average power requirement per rack has dramatically increased from 1-3 KW a few years ago to 24-30 KW per rack currently. In conjunction, since blade servers generate much greater amounts of heat than traditional rack servers, they have greater cooling requirements.  In the wake of spiralling energy costs, concepts such as energy efficiency and free cooling have come to play a very significant role in increasing the efficiency and lowering operating costs for datacentres.

"While datacentres currently account for 3 per cent of total energy consumption worldwide, datacentre greenhouse gas emissions are expected to overtake airline industry emission within the next 5-10 years. On the other hand, the datacentre industry is transforming as enterprises shift their infrastructure spending from owned or leased facilities to third-party hosted and managed services. The convergence of these trends will usher in vast opportunities for virtualisation and green IT and energy efficient power and cooling solutions in datacentres," observers Vijay Sridhar.

To participate in this briefing, please e-mail Chiara Carella, at, with your full name,  company  name,  title, telephone  number, company e-mail address, company website, city, state and country, and a registration link will be e-mailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

About Frost & Sullivan

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Chiara Carella

Corporate Communications – Europe

P: + 44 (0) 207 3438314

M: +44 (0) 7533017689


SOURCE Frost & Sullivan