KANSAS CITY, Mo., July 9, 2015 /PRNewswire/ -- In partnership with Funny Or Die, Hallmark's Shoebox brand today launched a video spoofing a typical day in the life of Shoebox humor writers. Instead of birthdays, Valentine's Day, Mother's Day or other common card-sending holidays, "Weird Holidays" highlights some of the more obscure and irrelevant occasions, as imagined by a small band of rebels within Hallmark.
"We're having some fun with the idea that some people believe Hallmark invents holidays," said Rob Reeder, integrated marketing manager at Hallmark. "The truth is, we can't take credit for creating a single holiday, but this video shows that if our writers and artists at Shoebox had the chance, every obscure occasion would be fair game."
The video, starring trained comedy improv artists (no Shoeboxers were harmed in the making of this video), aims to appeal to a vast humor audience and will be amplified throughout the Funny Or Die network.
"The Funny Or Die and Shoebox collaboration is something we are really excited about," says Chris Bruss, VP of Branded Entertainment, Funny Or Die. "Shoebox already resonates really well with consumers and poking fun at the idea of an obscure holiday culture is an entertaining and smart extension of their brand," he added. To view the "Weird Holidays" video, visit http://www.funnyordie.com/videos/3cd441fcb1/hallmark?_cc=__d___&_ccid=pnaoor.nqrhmv.
Recently, Hallmark's Shoebox brand deepened its rebellious roots with a total overhaul. From the logo to the messages, the entire collection has been updated with a modern look and features language reflecting today's world in a quirky, rebellious and occasionally inappropriate way. In addition, the brand recently launched a new website, the Writers' Room, an online destination for consumers to meet the Shoebox team, browse Shoebox content, connect with Shoebox on social media and just plain laugh.
Shoebox cards can be found at participating Hallmark retailers nationwide as well as online at Hallmark.com. For more information, visit www.Shoebox.com.
About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what's in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through the network of Hallmark Gold Crown® specialty stores, leading mass retailers and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered by cable's top-rated Hallmark Channel and fast-growing Hallmark Movies & Mysteries. Hallmark's Crayola subsidiary inspires artistic creativity in children through Crayola® crayons and markers as well as other innovative art tools, crafting activities and creative toys. Privately held Hallmark is based in Kansas City, Mo., and continues to be led by members of the founding Hall family. Visit http://corporate.hallmark.com for more details. Connect at Hallmark.com and on Facebook, Twitter, Instagram and Pinterest.
About Funny Or Die
Funny Or Die launched in April 2007 and has become an award-wining top destination for comedy on the web. The site has over 19 million unique users per month, over 60 million video views per month, and has grown into a vertically integrated digital studio that produces high quality content over numerous platforms, operating a social media and marketing division with over 10 million Twitter followers, approximately 11.3 million Facebook fans (#1 Comedy Brand on both Twitter and Facebook), and devoted followers on numerous social networking and sharing sites. Funny Or Die has become the "place to be seen" for comedic celebrities, and the obvious destination for a daily comedy fix. Funny Or Die's founders are Gary Sanchez Productions (Will Ferrell, Adam McKay and Chris Henchy), Creative Artists Agency (CAA), and Michael Kvamme. Judd Apatow is also a principal partner in Funny Or Die.
SOURCE Hallmark Cards, Inc.