G-SHOCK Goes Camo In A Series Of New Spring Introductions

DOVER, N.J., March 20, 2014 /PRNewswire/ -- Casio G-SHOCK unveils a new collection of entirely modern watches with an all-over coating of a classic tiger and woodland camouflage prints that match the rough-and-ready nature of the watches.  The camo series by G-SHOCK will be released in two waves this spring.

The first watch to hit the streets is the XL GDX6900CM, with multi-angle tiger camo printed case, band and dial, available in two colorways: tan and grey.  With an emphasis on superior performance and unrivaled functionality, the GDX6900CM is equipped with a 10-year battery and auto Super Illuminator LED light for high visibility under low-light conditions. 3 multi-function alarms, 1/100^th stopwatch, countdown timer, 12/24-hour time formats and 48-city world time help keep the urban athlete ready for action.  The large size camo watch (53.9mm case size) comes with G-SHOCK's legendary 200M water and shock resistant structure and utilizes alpha-Gel® to further absorb shocks and protect key internal parts, The GDX6900 G-SHOCK achieved a shock resistance passing military standard, MIL-STD-810G. This total package of amenities and camouflage styling makes this watch a bold fashion statement and purposeful timepiece all at once.

The second release, GD120CM is a new formidable case design with a 7-year battery that dons a woodland camouflage multi-angle print. Its large case size (51.2mm) has all the same functionality as the GDX6900CM, and is available in three bold colorways: red, tan and grey. 

"We are thrilled to launch an innovative and style-driven timepiece for spring," said Shigenori Itoh, Chairman and CEO of Casio America, Inc, "The Casio G-SHOCK Camo series exudes all the performance and confidence that the brand stands for while maintaining our tradition of progressive design.  Whatever your adventure- this watch is ready to come along for the ride."

The camouflage GDX6900CM men's watches will retail for $150 from March.  The camouflage GD120CM men's watches will retail for $130 from April.  Both will be available at select fashion boutiques, key jewelry stores, the G-SHOCK Soho NYC store and www.g-shock.com.

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up".

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com. 

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SOURCE Casio America, Inc.