Givebutter integrates Cash App Pay to help nonprofits reach younger generation of donors

New payment integration with Cash App Pay offers a wider network of payment options, enabling nonprofits to engage mobile-first donors, connect across generations, and boost fundraising

AUSTIN, Texas, Aug. 12, 2025 /PRNewswire/ -- Givebutter, the leading nonprofit fundraising and CRM platform, announces the integration of Cash App Pay as a new way for organizations to accept donations and sell tickets. Cash App Pay is a fast, secure payment method that allows customers to use their Cash App account at checkout, joining Givebutter's extensive suite of payment methods. The addition of this integration gives nonprofits access to the widest network of payment methods available, offering donors more ways to give when, where, and how it suits them best.

As demand for fast, mobile-friendly gifting grows, nonprofits must adapt to meet the expectations of modern donors. With over 72% of self-reported Cash App users aged 18-34¹ and 46% of Gen Z refusing to make a purchase if the merchant doesn't accept their preferred form of payment², adding Cash App Pay to Givebutter's suite of payment methods helps nonprofits connect with the next generation of supporters.

"Today's donors expect to give on their own terms, using the payment methods they already know and trust," said Max Friedman, CEO of Givebutter. "By adding Cash App Pay to our platform, we're making it easier for nonprofits to meet supporters where they are and remove friction from the giving experience. The result is more opportunities for nonprofits to engage donors and amplify their impact."

"We know that younger consumers want flexibility in how they pay and meaningful ways to make an impact," said Tanuj Parikh, Head of Sales, North America of Cash App Commerce. "Through the strength of our partnership with Stripe, we're bringing Cash App Pay to Givebutter, we're making it easier for millions of people to donate to meaningful causes using their preferred payment method, right at checkout."

Small-dollar donations are driving nonprofit growth. From January to July 2025, 95% of donations on Givebutter were under $500, making up half of all donation volume. To unlock the potential of these grassroots donors, nonprofits need to make giving simple and accessible. By adding Cash App Pay to its suite of payment options, including Apple Pay, Google Pay, Venmo, PayPal, ACH, DAF Pay, and credit and debit cards, Givebutter helps organizations engage everyday donors and streamline donating.

About Givebutter

Givebutter is the easiest-to-use, all-in-one fundraising and donor management platform for nonprofits. It empowers millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to unify donation forms, fundraising campaigns, events, auctions, donor CRM, email, and more—all in one place. With a 100% transparent tip-or-fee model, Givebutter's core fundraising tools are completely free to use. Ranked the #1 nonprofit software company on G2 across multiple categories, Givebutter is on a mission to power the next billion changemakers. Learn more at Givebutter.com.

About Cash App

Cash App is the money app. Banking* on Cash App is easy: customers can receive paychecks early with direct deposit, spend money where Visa is accepted with a personalized Cash App Card, and grow their money with a separate savings balance - all without hidden fees. Customers can also create a unique $Cashtag to share with anyone to get paid fast, make purchases with Cash App Pay, trade stocks and buy and sell bitcoin, and pay over time with Cash App Afterpay. Download Cash App for free at cash.app/download.

*Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). See cash.app for more details.

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¹  Cash App's Approach to Expanding Access & Financial Inclusion, 2024

² Cash App Afterpay, Why Credit Cards Give Gen Zs the Ick, 2025

SOURCE Givebutter