NEW YORK, Feb. 11, 2015 /PRNewswire/ -- GODIVA Chocolatier announced tennis player Caroline Wozniacki as their global celebrity ambassador. As the global leader in premium chocolate, GODIVA symbolizes quality and excellence, attributes that Wozniacki herself embodies both on and off the tennis court.
"At GODIVA we like to say that we can turn a simple smile into a WOW, and Caroline does the same around the world," said Mohamed Elsarky, Godiva CEO. "We are excited to welcome Caroline into the GODIVA family, and feel she is the ideal face for the brand – a vibrant, world-class talent, with appeal well beyond the tennis court."
The deal is the first global celebrity partnership for the brand, and the first confectionery deal for Wozniacki, who has a well-documented sweet tooth. GODIVA reached out to Wozniacki after Dave Marberger, GODIVA CFO, read about Wozniacki's love of chocolate in a Wall Street Journal article in late 2014.
As ambassador, Wozniacki will support GODIVA initiatives globally while she is on the tournament circuit, scheduled to make stops in China, Europe, the United States, and the Middle East. GODIVA operates over 500 boutiques in over 80 countries, so Wozniacki's global appeal makes the partnership a natural fit. "No matter where tennis takes me across the globe, I always find myself in a GODIVA store. It's the perfect partnership because it allows me to indulge a little when I'm on the road and in need of a pick-me-up," Wozniacki said.
The partnership was announced with a private gathering at GODIVA's Fifth Avenue boutique in New York, and the brand is excited to work with Wozniacki on upcoming initiatives.
About GODIVA Chocolatier
With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate. Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit --GODIVA's legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.
The company has a presence in more than 80 countries with over 500 boutiques, in addition to a presence in Global Travel Retail, department and specialty stores, and online. GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa and other indulgences, GODIVA is committed to bringing the ultimate chocolate experience to the world.
About Caroline Wozniacki
Currently ranked No. 5 in the world, Danish tennis star Caroline Wozniacki has amassed 22 WTA singles titles since her pro debut in 2005. She is a former World No. 1 on the WTA Tour and held the position for 67 weeks from 2010-2011. Caroline is also a two-time US Open Finalist (2014, 2009). She was the recipient of the 2014 US Open Sportsmanship Award and the International Tennis Writer's Association Ambassador of the Year alongside Roger Federer. Off the tennis court, Caroline made her marathon debut at the New York City Marathon with an impressive 3 hour and 26 minute time.
SOURCE GODIVA Chocolatier