GROUNDFLOOR Announces Second Crowdlended Real Estate Project

Startup to Open Another High Yield Direct Investment Opportunity to Unaccredited Investors in Georgia

Dec 17, 2013, 06:00 ET from GROUNDFLOOR

ATLANTA, Dec. 17, 2013 /PRNewswire/ -- On the heels of a successful private project launch, GROUNDFLOOR, the nation's first crowdlending website for real estate investment, expands its public offering with the addition of a new residential rental refinancing in Woodstock, Ga. Capitalizing on provisions set forth in the Invest Georgia Exemption, GROUNDFLOOR cuts out the bank to open up direct real estate lending as a new wealth-generating asset class for the mass market. 


"Today at the CrowdFinance 2013 conference in Manhattan, there will be a lot of talk about the promise of opening new investment possibilities for all," says Brian Dally, co-founder and CEO of GROUNDFLOOR. "Meanwhile in Georgia, we're not talking—we're doing. Only GROUNDFLOOR is actually delivering a piece of the secured real estate lending pie for the non-accredited 98%."

For its newest property, GROUNDFLOOR plans to raise $275,000 to fund the refinancing a group of five rental townhomes as a group in Woodstock, Ga. The project developer is Rick Tuley, an Atlanta native with more than 25 years of experience as principal investor, home builder, real estate developer and residential broker. The loan will be secured by the property until repaid after a five-year term. Investors will receive interest payments throughout the term, plus a share of the appreciation of the property value. Investors can review the project and express interest at In addition to joining the waitlist for early entry into the new project, investors can pledge to participate in the company's inaugural multi-family development project in Midtown at

"Economically optimal financing structures don't always fit with the requirements of traditional bank lending and on occasion banks stop lending on asset classes that offer exceptional risk adjusted return potential," says Tuley. "GROUNDFLOOR is addressing unmet needs for underserved markets. I look forward to adding to the early proof that crowdlending works for independent developers and unaccredited investors alike."

With investments starting at $100, GROUNDFLOOR connects independent developers seeking alternative funding outside the traditional banking structure with mass-market investors who want the superior risk-adjusted returns unique to secured real estate lending. Interest rates offered to GROUNDFLOOR investors are determined by an innovative algorithm that benefits the earliest who pledge to invest. For example, more than 69 investors are currently set to earn 8.75% interest or more on the inaugural GROUNDFLOOR project. The offered rate decreases incrementally as projects near full funding.

For more information on GROUNDFLOOR and to register for an investor account, please visit For independent developers interested in working with GROUNDFLOOR, please submit projects for qualification at

Based in the North Carolina Triangle and launched in Atlanta, GROUNDFLOOR champions democracy, transparency, speed, efficiency and freedom as the path to building a new kind of finance. The company harnesses the breadth and scale of the Web to disrupt antiquated black-box models of financing asset-backed transactions. The innovative GROUNDFLOOR platform reduces dependence upon large financial institutions and accredited investors, while making direct real estate investing a viable addition to any savings and investment portfolio.

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Libby Panke
404.214.0722 x116