Guess?, Inc. Appoints Kitty Yung as President of Guess? Asia

LOS ANGELES, May 20 /PRNewswire-FirstCall/ -- Guess?, Inc. (NYSE: GES) today announced the appointment of Kitty Yung as President of Guess? Asia, reporting to Paul Marciano, the Company's Chief Executive Officer and Vice Chairman.  Her start date will be June 21, 2010.  She will be responsible to expand the Guess? business in the Asian region, especially Greater China, Hong Kong, Macau, Taiwan, India and Japan.  Ms. Yung brings a wealth of industry experience, working more than twenty years in the Asian markets developing businesses in the consumer sector.  Currently, she is the Managing Director, Greater China, for Levi Strauss, a position she has held since 2001.  During her tenure with Levi Strauss, she drove the growth of that brand in the Greater China territory, from the brand's launch to its current size with over 500 stores.

Paul Marciano stated, "I am thrilled to have Kitty join our team.  We have a tremendous opportunity to expand the presence of our brand in Asia and Kitty will be the chief architect of our strategy to penetrate those markets effectively.  She brings extensive experience to build a strong team and lead our expansion efforts in the region.  We intend to accelerate our growth in Greater China and we plan to later reenter the Japanese market, where we have been absent for several years.  Kitty will drive these efforts."

Mr. Marciano continued, "During the last few years, we have experienced dramatic growth in the European markets, where we plan to reach $1 billion in sales in the next three years.  Similarly, we believe the Asian region offers tremendous growth potential for Guess?. Our brand is well known in these markets, but our penetration is still relatively low.  Kitty's drive, leadership skills and experience will help us realize this potential in the years to come."

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products.  As of January 30, 2010, the Company operated 432 retail stores in the United States and Canada and 778 retail stores outside of the United States and Canada, of which 125 were directly owned.  The Company also distributes its products through better department and specialty stores around the world.  For more information about the Company, please visit www.guessinc.com.

Except for historical information contained herein, certain matters discussed in this press release, including statements concerning the Company's growth plans and future prospects in Asia and Europe are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are only expectations, and involve known and unknown risks and uncertainties, which may cause actual results in future periods to differ materially from what is currently anticipated. Factors which may cause actual results in future periods to differ materially from current expectations include, among other things, international economic conditions, including economic and other events that could negatively impact consumer confidence and discretionary consumer spending; our ability to, among other things, anticipate consumer preferences and successfully execute our strategies, including our supply chain and international growth strategies; and risks associated with changes in economic, political, social and other conditions affecting our foreign operations, including currency fluctuations. In addition to these factors, the economic, litigation-related and other risks identified in the Company's most recent annual report on Form 10-K and other filings with the Securities and Exchange Commission, including but not limited to the risk factors discussed therein, could cause actual results to differ materially from current expectations.

SOURCE Guess?, Inc.