Hallmark and Life is good® Launch Greeting Card Collection Nationwide

KANSAS CITY, Mo., Feb. 8, 2013 /PRNewswire/ -- Good vibes are in the card aisle at Hallmark Gold Crown with the launch of Life is good^® greeting cards and stationery in thousands of stores nationwide. The 64 optimistic-themed greeting cards in the collection and 12 stationery designs are sure to inspire new ways to help people make meaningful connections.

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"We partnered with the Life is good creative team to co-develop cards that epitomize the joy of simple pleasures," said Sarah Tobaben, senior editorial director. "We paired short but powerful phrases with art that evokes a feeling of simple moments and quiet joys. We tried to make each card feel like a tiny little mental vacation in an envelope." 

The products are available exclusively at Hallmark Gold Crown stores, Life is good company-owned stores, Life is good Genuine Neighborhood Shoppes^® and on Lifeisgood.com.  Life is good greeting card prices begin at $2.99 and the stationery collection ranges from $7.95-$12.95. Select Hallmark stores will also carry Life is good branded t-shirts, hats and drinkware.

"Life is good is about spreading the power of optimism, and we can't think of a better vehicle to do that than Hallmark cards and stationery," said Bert Jacobs, Chief Executive Optimist at Life is good. "We can't wait to get this product line in Life is good stores and on Lifeisgood.com! Best of all, every card we sell will help kids in need."

In October 2012, Hallmark, the world's leading greeting card brand, announced its strategic partnership with Life is good, the Boston-based lifestyle brand committed to spreading the power of optimism and helping kids in need.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 39,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown^® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

About The Life is good Company
The Life is good Company spreads the power of optimism and helps kids in need.  Life is good has raised over $9 million for kids in need to date, principally through the annual Life is good Festival, Life is good products and other fundraising efforts.  Please visit Lifeisgood.com for more details. Life is good® is a registered trademark of The Life is good Company.

About The Life is good Playmakers
The Life is good Playmakers is The Life is good Company's accredited 501(c)(3) public charity, whose mission is to help kids overcome poverty, violence and illness. The Life is good Playmakers use the power of play to build healing, life-changing relationships with the children in their care and have partnered with over 3,500 frontline professionals who care for over 209,000 children each year. To date, over $9 million has been raised to help kids in need, principally through the annual Life is good Festival, Life is good products and other fundraising efforts. For more information please visit Lifeisgood.com/Playmakers.

http://newsroom.hallmark.com

SOURCE Hallmark Cards, Inc.