Hallmark Favorites hoops&yoyo™ Are Taking Over Christmas

Greeting cards and a TV special to boot, what will they do next?

Nov 21, 2011, 12:00 ET from Hallmark Cards, Inc.

KANSAS CITY, Mo., Nov. 21, 2011 /PRNewswire/ -- Hallmark characters hoops&yoyo™ are putting their mark on Christmas in a big way this upcoming holiday season. Together, hoops the pink kitty and yoyo the green bunny are a couple of comical, carefree friends who never fail to find the fun in any situation. They are featured in holiday cards that make you want to sing along, cards that will light up a cold winter night, and a television special sure to be a classic.

Six new greeting cards featuring the antics of hoops&yoyo are available this holiday season, all of which use exciting innovations to bring the characters to life. Fiber optic lighting, extreme paper mechanics and wiggle pictures, all partner with music to make the card experience fun and memorable. Card prices start at $4.99.

"hoops&yoyo appeal to people of all ages," said Maureen Urness, Hallmark Editorial Director. "From young kids and teenagers, who enjoy their silly voices and zany antics, to adults – especially in the workplace – who appreciate the characters' spontaneity, fun and friendship."

The family-favorite adventures of hoops&yoyo, will also be jumping off paper and onto the screen this holiday season. "hoops&yoyo Ruin Christmas," a new 30 minute, animated television special presented by Hallmark, follows the unexpected adventure of the comical duo after they become accidental stowaways on Santa's sleigh.  This holiday program premieres 7 p.m. (CT) Friday, Nov. 25, on CBS, followed by a cable premiere on the Hallmark Channel 6 p.m. (CT) Friday, Dec. 2. It also will air additional times on Hallmark Channel throughout the season.

All things hoops&yoyo are available at Hallmark Gold Crown® stores and participating Hallmark retailers nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.  

Visit http://corporate.hallmark.com/newsroom or www.hoopsandyoyo.com for more information. You can also follow Hallmark on Facebook at www.facebook.com/Hallmark and on Twitter at www.twitter.com/hallmarkpr.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together – a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 40,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

SOURCE Hallmark Cards, Inc.