Hallmark Introduces Blooming Expressions

First-of-its-kind Flower Blossoms to Unveil Secret Message

Jan 23, 2012, 10:06 ET from Hallmark Cards, Inc.

KANSAS CITY, Mo., Jan. 23, 2012 /PRNewswire/ -- Hallmark introduces the first-of-its-kind Blooming Expressions — a fabric flower that blooms to reveal a message for a special person. Blooming Expressions blossom repeatedly with the touch of a button, letting a consumer express love, appreciation or friendship again and again, while allowing the person receiving the gift to relive those warm feelings any day of the year.

(Photo:  http://photos.prnewswire.com/prnh/20120123/CG39868)

(Logo:  http://photos.prnewswire.com/prnh/20111129/CG13329LOGO-b)

"With the ability to last forever and bloom multiple times, Blooming Expressions enhance the tradition of giving a loved one flowers," said Dan Woodall, Product Manager at Hallmark. "We're excited to offer consumers another innovative and tangible way to express what's in their hearts."

Retailing for $14.95, Blooming Expressions reveal one of the following messages: "I Love You," "You are the heart of our family," "There's only one you!" or "Love you lots!" They currently are available in red or pink shades, but additional colors and messages will be available in February.

"Whether given from a child to a parent, spouse to spouse, friend to friend, as a teacher-appreciation gift or just because, Blooming Expressions will serve as a daily reminder of someone's appreciation or love," said Dan Woodall, Product Manager at Hallmark.

The full garden of Blooming Expressions is available at Hallmark Gold Crown stores, as well as Walgreens, CVS and other stores where Hallmark products are sold. For more information or to watch Blooming Expressions in action, visit www.Hallmark.com/bloomingexpressions.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 40,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.


SOURCE Hallmark Cards, Inc.