Hallmark Introduces New Ways to Say "I Love Us" on Valentine's Day and Beyond

Gifts serve as daily reminder of one's love or appreciation

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Jan 26, 2012, 08:00 ET

KANSAS CITY, Mo., Jan. 26, 2012 /PRNewswire/ -- Hallmark introduces a variety of cards and gifts for people to put their personal stamp on Valentine's Day and express their love again and again. Whether one's Valentine is a child, a spouse, a parent or a friend, Hallmark offers a variety of ways to say "I Love Us" on Valentine's Day and beyond.

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Hallmark Blooming Expressions

Hallmark is enhancing the tradition of giving flowers on 3 Valentine's Day with the first-of-its-kind Blooming Expressions — a fabric flower that blooms to reveal a message for a special person. Blooming Expressions blossom repeatedly with the touch of a button, letting a consumer express love, appreciation or friendship again and again, while the person receiving the gift relives those warm feelings Valentine's Day and beyond.

Retailing for $14.95, Blooming Expressions reveal one of the following four messages: "I Love You," "You are the heart of our family," "There's only one you!" or "Love you lots!" They currently are available in red or pink shades, and additional colors and messages will be available after Valentine's Day. The full garden of Blooming Expressions is available at Hallmark Gold Crown stores, as well as Walgreens, CVS and other stores where Hallmark products are sold. For more information or to watch Blooming Expressions in action, visit www.Hallmark.com/bloomingexpressions.

Hallmark Storybooks

Just in time for Valentine's Day, Hallmark is adding new titles to its popular Recordable Storybook collection, including Love You Forever, a best-selling story of love between a mother and her growing child, and Under the Same Moon, an inspiring story about love transcending time and distance. With Hallmark Recordable Storybooks, consumers can give the gift of their voice, reminding their Valentine they are loved on Valentine's Day and every day.

The newest Hallmark Interactive Storybook and Story Buddy, Christopher the Sleepyhead Bear, also makes his debut during the Valentine's Day season. Christopher, a cuddly bear in constant search for sweet dreams, responds when key phrases are read aloud from his book. He's the perfect way for one's little Valentine to add wonder and fun to story time. Interactive Story Books and Story Buddies, as well as Hallmark Recordable Storybooks, are available at Hallmark Gold Crown Stores and other Hallmark retailers for $29.95.

Hallmark Greetings

Smiles, hugs and laughter feel good — and sharing them feels even better. With more than 1,400 Hallmark Valentine's Day greetings available, consumers can send a valentine as special as the one they love. Fresh sentiments, rich textures and cool features, such as pop-up displays, lights, sounds and motion, help you open up to your valentines. Let parents, grandparents, siblings and other family members know they're absolutely adored with these new cards available at Hallmark Gold Crown stores and other Hallmark retailers.

Hallmark.com also offers consumers a fun way to put their personalized touch on valentines. With just a few clicks on Hallmark.com, consumers can pick their favorite card design, customize it with a photo and add a personal message to create one-of-a-kind Valentine's Day cards that cannot be found anywhere else. Hallmark.com's selection of valentines also includes Classroom Valentines that kids can customize with a photo, message or both. Hallmark.com offers new Classroom Valentine designs for 2012, including Star Wars, Disney Princesses and more. With Classroom Valentines, kids become the star of the card!

For more information about Hallmark Valentine's Day cards or gifts, visit www.Hallmark.com.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 40,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown^® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

http://newsroom.hallmark.com

SOURCE Hallmark Cards, Inc.