Hallmark Launches Kids Halloween Greeting Cards With Innovation

Hidden images, 3-D, games and gift attachments bring cards to life

Oct 11, 2011, 11:00 ET from Hallmark Cards, Inc.

KANSAS CITY, Mo., Oct. 11, 2011 /PRNewswire/ -- Hallmark announces four new greeting card innovations available just in time for Halloween. These innovations, geared towards children, are sure to surprise kids with a little something extra this Halloween season.

  • Reveal Cards: Feature thermochromic ink that disappears when you warm it up by rubbing the treated area of the card with your finger or breathing on it. The heat allows the recipient to see what is hidden in the windows of a haunted house or in the belly of a spooky monster. Each card back also includes a Halloween-themed joke with a hidden answer. Two card designs available for $2.99 each.
  • 3-D Poster and Glasses Cards: Popular licensed characters – Scooby Doo, Tinkerbelle and Captain America – will be jumping off the page this Halloween with new cards that each feature a removable set of 3-D glasses and a detachable poster. These features extend the life of the card beyond Oct. 31 and are perfect to hang in a locker or bedroom. Three card designs available for $4.99 each.
  • Online Surprise Cards: Keep the Halloween fun going with online Crayola.com and hoops&yoyo content accessed by a special code printed on each card. Games, printable trick-or-treat bag decals, coloring pages and fun activities are all available to entertain through Halloween.  Four card designs available for $2.99 each.
  • Kid's Attachment Cards: Give a little extra Halloween treat with a line of cards that each feature a fun gift attached.  Kids will love to show off their black cat pin, spooky skeleton backpack clip, fun candy corn necklace, or glow in the dark hair bow.  Four designs are available for $4.49.

These products are available at Hallmark Gold Crown® stores nationwide and in participating stores where Hallmark products are sold.  For more information about new greeting cards and products for Halloween, please visit http://corporate.hallmark.com/Holiday/Halloween.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together – a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 40,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

SOURCE Hallmark Cards, Inc.