HAPPY MOTHER'S DAY FROM NATURAL GROCERS®

 With the current nationwide store count of 162 locations, it might surprise some to know that Natural Grocers started sixty-seven years ago with one woman's quest for health empowerment. In 1955, shortly after the birth of Margaret and Philip Isely's second child, Margaret became ill. When conventional approaches did not provide adequate relief, she turned to the Nutrition Education mavericks of the time. With the implementation of eating nutrient-dense, natural foods and taking dietary supplements, she saw remarkable benefits. This became the foundation for a dream: that everyone should have access to nutrition education and live in a healthy, regenerating environment.

Borrowing $200 to help feed the family and put gas in the car, Margaret and Philip went door-to-door in Golden, Colorado, lending out books on nutrition and giving out samples of whole grain bread. They would return a week or so later, discuss nutrition and take orders for supplements, bread, and other natural nourishing whole foods. Margaret's passion spread throughout the community and the original store, (still operating) opened circa 1958, on the now iconic, West Colfax Avenue.

Margaret's zeal continues as Natural Grocers seeks to empower healthier communities through knowledge, access and world-class customer-service all over the United States. Additionally, women continue to have a strong leadership presence within Natural Grocers.^[i]

• 48% of store managers and 50% of assistant store managers are women.
• 51% of director-level managers and above are women.

MOTHER'S DAY DEALS, GIFTS AND RECIPES FROM NATURAL GROCERS

With an origin story like this, it stands to reason that Natural Grocers customers are invited to celebrate and pamper moms in a cost-effective fashion this May.

• May 6 – 8: Customers will have the opportunity to save on special Mother's Day deals and gifts over the weekend.^[ii] With savings up to 43% off, these Always Affordable^sm gifts are even more economical.
• Natural Grocers Brand Bath Bombs are the perfect gift for moms –naturally scented and colored, non-GMO, gluten free, vegan and USA-made in small batches: 2/$7.
• Eco Food Boards® Cutting Boards: 15% off.
• Rowdy® Mermaid Organic Kombuchas (12 oz.): $2.15 each.
• Mineral Fusion Nail Polish: 2/$12.    
• April 29 – May 21: Shoppers can get additional savings on groceries, supplements and gifts.^[iii]
• Enjoy discounts up to 47% off on grocery favorites like Annie's^® Mac & Cheese Mixes ($2.70 each) and California Olive Ranch^® Extra Virgin Olive Oil (16.9 oz., $11.70).
• Up to 39% off select supplements from trusted brands such as Solaray^®, Now^®, Garden of Life^®, and of course, Natural Grocers Brand supplements.
• 30% off select good4u^sm books.

{N}POWER FAMILY PERKS

Members of {N}power^®, Natural Grocers' free loyalty program, will have access to additional Mother's Day promotions on groceries and gifts throughout the store, including:

• May 6 – 8: {N}power members will receive a FREE 3-ounce Theo® Chocolate Bar. Limit 1 per {N}power account, while supplies last.^[iv]
• Through May 21: {N}power members can enjoy discounts on quality ingredients for an affordable brunch with a Natural Grocers good4u^® Meal Deal. Feed a family of six for under $15 with Sausage Egg Bites vegetarian options under $16).^[v]

GIFT OF NUTRITIONAL COACHING + $5 COUPON

For those looking for one more gift idea for mom, (or themselves) Natural Grocers invites its customers to book a FREE, one-hour in-person, phone or video nutritional health coaching session and earn a $5 Natural Grocers coupon.^[vi]

• Book a session with a Nutritional Health Coach.
• Sign up to join {N}power here: https://www.naturalgrocers.com/join
• Follow Natural Grocers on Facebook, Instagram and Twitter for recipes, tips, local events and discount reminders.
• For media requests and/or press inquiries, please contact media@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE 

Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers make informed health and nutrition choices. The Company, founded in 1955, has 162 stores in 20 states. Visit www.NaturalGrocers.com for more information and store locations.

^[i] As reported in the Natural Grocers by Vitamin Cottage, Inc. 2021 Environmental, Social and Governance Report. Natural Grocers reports and other filings with the SEC are available, free of charge at http://investors.naturalgrocers.com

^[ii] Offers are available for in store purchases at participating Natural Grocers stores. Quantity limited to stock on hand; no rainchecks. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[iii] Unless otherwise noted, offers are available only from 4/29/22 to 5/21/22 and are redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash, or combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[iv] Offers are available for in store purchases at participating Natural Grocers stores. Limit 1 per {N}power account. Quantity limited to stock on hand; no rainchecks.

^[v] {N}power^® offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower. Natural Grocers' loyalty program is free to join and offers exclusive discounts, digital coupons, rewards benefits, and other members-only features. To join {N}power, visit www.naturalgrocers.com/join or text 'organic' to 72345.

^[vi] No purchase necessary. Coupon is redeemable only for in-store purchases at participating Natural Grocers stores. Promotion subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law. Minimum $5 purchase required.

SOURCE Natural Grocers by Vitamin Cottage, Inc.