HARIBO Unveils Enhanced Starmix Featuring Double-Layered Foam Egg and Foam Heart Gummies

Lemon-flavored Fried Eggs and raspberry-flavored Hearts join Goldbears, Happy Cola and Gummi Rings in the updated HARIBO Starmix lineup to mirror international fan-favorite variety

ROSEMONT, Ill., April 16, 2025 /PRNewswire/ -- HARIBO, America's #1 gummi brand, has unveiled an exclusive renovation of its popular HARIBO Starmix product in the United States. The updated assortment of gummies in HARIBO Starmix will now include two new double-layered foam shapes: the lemon-flavored Fried Egg and the raspberry-flavored Heart. These additions introduce new flavors, textures and unique shapes to the American market, only available in HARIBO Starmix.

While HARIBO Starmix has been sold in the United States since 2018, HARIBO fans have been vocal about wanting the U.S. mix to include the delightfully squishy Fried Egg and Heart, previously found in the global offering. And it's no wonder; the international mix is the second most popular HARIBO treat globally. Now, American fans can enjoy the soft and sweet foam-layered HARIBO Starmix additions they have been asking for. The new HARIBO Starmix is like a ready-made candy salad in one bag. With so many different shapes, textures and flavors it is perfect for sharing because everyone is sure to find a favorite piece. In fact, this mix of shapes, textures and flavors is the only mixed variety bag in the gummi aisle, making new HARIBO Starmix truly unique.

"We're constantly listening to our fans so we can deliver on what they want most, so we're thrilled to reveal this highly anticipated update to a classic HARIBO treat," said Sophia Lewis, brand manager at HARIBO of America. "We did extensive consumer research and concept testing, and the new items truly stood out, giving consumers unique textures, flavors and shapes all in one bag. By bringing the double-layered Fried Egg and Heart to the U.S., our consumers will now have even more reasons to share HARIBO Starmix and that feeling of childlike happiness with family and friends."

HARIBO Starmix is an assortment of five different classic HARIBO gummi treats, including fan-favorite Goldbears, Happy Cola, Gummi Rings and now the new Fried Egg and Heart. While Twin Snakes and Happy Cherries will no longer be part of the new HARIBO Starmix assortment, fans will continue to find them in standalone bags on store shelves alongside other HARIBO favorites like Goldbears, Goldbears Wild Berry, Goldbears Sour, Peaches, Frogs, Zing Sour Streamers and more.

The newly enhanced HARIBO Starmix can be found now at most major retailers nationwide. For more information, please visit www.haribo.com.

ABOUT HARIBO

HARIBO is the world's leading manufacturer of gummi products, most famous for our classic Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 11 countries. A family-owned business with a century-long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and inspiring moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. We pride ourselves on making playful gummies that are meant to be shared so our inner-child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany and its U.S. headquarters operates out of Rosemont, Ill. For more information, visit www.haribo.com.

Contact: Lauren Triffler
Head of Corporate Communications
[email protected]

SOURCE HARIBO