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Hasselblad Announces 907X 100C Medium Format Mirrorless Camera Platform; YouTube Video First Look at B&H

B&H Celebrates 50 Years!

For half a century B&H has helped you bring your creative visions to life.
Join us as we look forward to supporting creative excellence for the next 50 years and beyond. (PRNewsfoto/B&H Photo)

News provided by

B&H Photo

Jan 24, 2024, 08:00 ET

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Photography News: Hasselblad releases the 907X 100C digital back, along with a new 907X bundle, for 100MP BSI CMOS Sensor higher-res medium format photography with a lighter weight, modular design

NEW YORK, Jan. 24, 2024 /PRNewswire/ -- B&H is excited to announce the Hasselblad 907X 100C Medium Format Mirrorless Camera, an updated, higher-resolution medium format camera and digital back focused around modularity and versatility. This unique camera platform comprises the ultra-sleek 907X camera body, which serves as an interface between the new CFV 100C digital back and the XCD lineup of autofocus lenses. The CFV 100C back itself is further compatible with classic 500- and 200-series Hasselblad film bodies, as well as other technical and view cameras via a V System interface plate.

YouTube Video First Look: Hasselblad 907X 100C Medium Format Mirrorless Camera
YouTube Video First Look: Hasselblad 907X 100C Medium Format Mirrorless Camera
Hasselblad 907X 100C Medium Format Mirrorless Camera
Hasselblad 907X 100C Medium Format Mirrorless Camera

Hasselblad 907X 100C Medium Format Mirrorless Camera
https://www.bhphotovideo.com/c/product/1803225-REG/hasselblad_cphb0000086601_hasselblad_907x_cfv_100c.html

Key Features

  • 907X Camera and CFV 100C Digital Back
  • 100MP 43.8 x 32.9mm BSI CMOS Sensor
  • 16-Bit Color, 15-Stop Dynamic Range
  • Hasselblad Natural Color Solution
  • 294-Point Phase Detection Autofocus
  • 3.2" 2.36m-Dot Rear Touchscreen LCD
  • ISO 64-25600
  • Internal 1TB SSD Memory
  • CFexpress Type B Memory Card Slot
  • Wi-Fi and USB-C 3.1 Gen 2 Connectivity

The Hasselblad CFV 100C is the cornerstone of this modular camera platform. This new digital back shares the same lines and much of the internal design as its predecessor, the CFV 50C II, but uses the 44 x 33mm 100MP BSI CMOS sensor from the newer X2D camera. The increase in resolution brings greater detail, a wider 15-stop dynamic range, 16-bit color depth, and a lower base sensitivity of ISO 64.

Beyond resolution, the other key update the new 100MP sensor brings is speed. Especially when compared to the older 50MP sensor in the previous CFV with contrast-detection AF, this new 100MP sensor has phase-detection AF that covers 94% of the image area for faster, more responsive, and more accurate AF performance. Hasselblad states AF performance is the same as that in the X2D, which was a noticeable upgrade from the X1D platform, and enables face detection for more accurate focusing with portraiture.

Among other updates ported over from the X2D, the CFV 100C also now incorporates a 1TB SSD for reliable, always-available storage with fast 2370MB/s write and 2850MB/s read speeds. And, transitioning away from the dual SD slots, the CFV 100C now features a single CFexpress Type B port for additional, removable file storage. The USB-C port has been upgraded to 3.1 Gen 2 speeds and wireless has been upgraded to Wi-Fi 6.

Physically, the back features a tilting 3.2" 2.36m-dot touchscreen with detents at 40° for low-level shooting and 90° for waist-level shooting. Also, the redesign results in a camera body that is 1mm narrower and 2.8 oz lighter compared to the CFV 50C II. And one final, but important design update, the camera system also now includes a Hot Shoe Adapter that attaches at the top interface between the back and the 907X for using shoe-mounted flashes.

907X System

https://www.bhphotovideo.com/c/product/1803225-REG/hasselblad_cphb0000086601_hasselblad_907x_cfv_100c.html

The updated 907X camera body is also lighter weight—1.4 oz lighter than the one included with the CFV 50C II. Besides this savings in weight, the 907X body remains the same ultra-sleek interface that mainly serves as a way to release the shutter and to connect the CFV 100C digital back to the autofocus XCD lens system or to other Hasselblad lens systems, like the H, V, or XPan, via optional adapters. The 907X also offers compatibility with some of the key accessories of the system, including the new 907X Optical Viewfinder, which has been updated with frame lines for 28, 38, and 55mm lenses.

V System Modularity

The 907X is a great platform, but one of the main benefits of the CFV 100C is its compatibility with Hasselblad's 500- and 200-series film bodies. It's no coincidence the CFV 100C looks just like an A12 back from the film days—this digital back can be right at home on the back of your old 501C. Framing will be slightly different, because the sensor isn't quite the classic 6 x 6cm, but a focusing screen mask is included for making accurate compositions using your old waist level finder or prism finder.

Beyond 500-series cameras, too, the V interface also means the CFV 100C is compatible with a huge array of technical and view cameras via a V System interface plate. For architecture and product photographers especially, this can be a huge benefit as the 100MP resolution and sleek form factor comes in handy when used in conjunction with a view camera.

YouTube Video First Look: Hasselblad 907X 100C Medium Format Mirrorless Camera
https://youtu.be/EQ-a9OXgYCc

Learn More about the New Hasselblad 907X  100C Medium Format Mirrorless Camera at B&H Explora
https://www.bhphotovideo.com/explora/photography/news/hasselblad-announces-907x-cfv-100c-medium-format-system

About B&H Photo Video

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for more than 50 years. 

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

Contact Information
B&H Photo Video

Henry Rosen
212-615-8820
https://www.bhphotovideo.com/ 

SOURCE B&H Photo

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