PHILADELPHIA, March 13, 2019 /PRNewswire/ -- In all aspects of their lives, including healthcare, the factors that drive decision making among millennials - born between 1981 and 1996, according to Pew Research Center - are vastly different from their generational predecessors. The speed, convenience and connectivity with which the generation is accustomed can pose challenges for the biopharma industry. For pharma marketers looking to meet the needs of this increasingly important health segment, Health Union will host a webinar on March 28 from 2-3 p.m. ET that looks at differences between the generations and uncovers ways for pharma to first understand and then adapt to the expectations.
Titled "Millennials and Health: 3 Ways Pharma Needs to Adapt to Attract," this complimentary webinar will present data and insights from Health Union's online health communities about what millennials expect from their health experiences and how pharma marketers can more effectively communicate and engage with them.
Presented by Health Union's Sara Hayes, MPH, executive director of community development, and Courtney Robertson, Ph.D., executive research director, the webinar will also include a Q&A session. Attendees will also learn how these chronic condition-specific communities can help in the development of smarter, more effective programs.
Those interested in attending the webinar can register via this link. People who are interested, but not able to attend, can still register and will receive a recording of the webinar when it becomes available.
About Health Union Health Union is the only digital health company that continuously does the hard work to bring people together by evolving social interactions into meaningful health conversations through a growing portfolio of online health communities. Within each of its 20 (and growing) condition-specific communities - including ParkinsonsDisease.net, MultipleSclerosis.net, Blood-Cancer.com and Type2Diabetes.com - Health Union encourages engagement that helps millions of people with chronic conditions find the information, connection and validation they seek.