Helen Katz is Announced the ARF's 2025 Erwin Ephron Demystification Award Winner

Industry leader and professor honored for contributions to data quality and measurement reliability

NEW YORK, March 6, 2025 /PRNewswire/ -- The Advertising Research Foundation (ARF) is proud to announce that Helen Katz, Ph.D., EVP of Research at Publicis Media, has been named the recipient of the prestigious 2025 Erwin Ephron Demystification Award. This lifetime achievement award honors industry leaders who are exceptional communicators and excel in making complex subjects accessible, embodying the spirit of legendary advertising research guru Erwin Ephron.

Helen Katz is the 11th recipient of this esteemed award. She has had a significant impact throughout her career, most recently leading the global data intelligence practice at Publicis Media. In her speeches and writings, Helen has consistently and passionately argued that effective media selection requires reliable measurement based on high-quality data.

Helen has also distinguished herself as a teacher, serving as  an adjunct professor at both DePaul University and New York University. In addition to numerous articles in industry publications and academic journals, Helen has authored three textbooks on advertising and media, including the widely acclaimed The Media Handbook (now in its 8^th edition). She is a member of the U.S. Joint Industry Committee on alternative currencies, a member of the Media Rating Council, and of the ARF Board of Trustees.

The Erwin Ephron Demystification Award recognizes individuals who challenge conventional thinking, promote proactive debate and inspire communication. Helen will be honored with this award at the ARF's AudienceXScience conference, an annual event where leaders in the field share their perspectives on the future of advertising research and measurement, and how emerging technologies affect advertising and media.

About the ARF Founded in 1936, the Advertising Research Foundation (ARF) has emerged as the preeminent authority on unbiased quality in advertising, media and marketing research. With over 400 member companies, ARF's powerful knowledge, unified standards and best practices have proven invaluable, time and again. The ARF continues to drive continuous improvement in advertising and marketing practices by fostering collaboration and innovation, shaping the industry's future.

In today's rapidly changing technology landscape, ARF remains committed to providing accurate information, setting industry standards and promoting transparency. For more information on the ARF visit (http://www.thearf.org) or find us on LinkedIn, YouTube, X or Facebook.

For more information, please contact:

Philip Perry
Senior Content and Communications Manager
Email: [email protected]
Phone: (212) 751-5656 ext. 5757

SOURCE The Advertising Research Foundation