Hellmann's Introduces Meal Diamond in Big Game Teaser, Setting the Stage for a Major Reveal

The :15 teaser offers a first look at the brand's mysterious new star, hinting at a showstopping musical moment where sandwiches take the spotlight

HOBOKEN, N.J., Jan. 22, 2026 /PRNewswire/ -- The countdown to football's biggest night has found its rhythm. Today, Hellmann's Mayonnaise debuts its :15 teaser for its upcoming Big Game commercial, offering a first look at Meal Diamond – a hot new star warming up for his moment in the spotlight. The ad features a familiar pop-culture presence with deep roots, stepping into a role that leans into humor, nostalgia, and a surprising musical twist.

In the teaser, viewers are invited backstage just before showtime, as blue stage lights cue up and a larger-than-life performer puts the finishing touches on a signature sequined look. As part of a pre-performance ritual, he enjoys a sweet, stacked sandwich made even more delicious with Hellmann's—rich, creamy and ready for its own close-up. The quick bite is just a taste, leaving plenty to wonder about what's to come when the curtain officially rises. Only at the end is the star revealed: Meal Diamond, ready to shine—and not alone.

"Meal Diamond may be new, but his star power hits a familiar note," said Jessica Grigoriou, Senior Vice President of Marketing, Condiments, Unilever North America. "We're giving fans just enough to spark curiosity before the full chorus hits – a tease that gets people guessing (and craving) ahead of a Big Game moment where sandwiches truly steal the show."

The teaser sets the stage for Hellmann's full :30 Big Game spot, airing during the fourth quarter of the Big Game on Sunday, February 8. This is the sixth year in a row Hellmann's has worked with its agency partners VML, WPP Unite and Edelman on the Big Game commercial.

To catch more clues and updates ahead of the full reveal, follow @HellmannsMayonnaise on Instagram and TikTok.

About Unilever in North America

Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.  

Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.  

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 
For more information on Unilever Canada and its brands visit: www.unilever.ca  

Media Contact: Cortney Haygood
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SOURCE Hellmann's