ENGLEWOOD CLIFFS, N.J., Jan. 23, 2017 /PRNewswire/ -- As part of its ongoing commitment to use real, simple sustainably-sourced ingredients, Hellmann's today announced that all Hellmann's Mayonnaise and Mayonnaise Dressings are now made exclusively from Cage-Free Eggs across the U.S. consumer portfolio.*
In 2010, America's favorite mayonnaise brand** set the goal to use 100% Cage-Free Eggs by 2020, becoming one of the first brands to do so at a time when only 2% of egg-laying hens in the U.S. were Cage-Free. Through a deep commitment to sustainable sourcing, and strong partnerships with suppliers and animal-welfare organizations, Hellmann's was able to achieve the goal three years early in the U.S.
"When Hellmann's first made this commitment, there simply weren't enough cage-free hens in America to supply the volume of eggs needed," said Russel Lilly, Marketing Director at Hellmann's. "The sheer number of eggs that go into Hellmann's products – 331 million a year – means we had to completely rebuild our supply chain in order to make our goal a reality."
"Hellmann's and Unilever have proven yet again that doing well goes hand-in-hand with doing good," said Matthew Prescott, Senior Food Policy Director for The Humane Society of the United States. "People want animal welfare assurances when it comes to the food they buy, and Hellmann's move shows just how in synch the company is with its customers."
Hellmann's transition to Cage-Free Eggs is one way the brand is delivering on the Unilever Sustainable Living Plan, the company's blueprint for sustainable growth. Ultimately, Unilever is focused on delivering foods that taste good, do good and don't cost the earth. Fans will still find the Hellmann's products they know and love with the same taste and price, now made with 100% Cage-Free Eggs.
Lilly added, "At Hellmann's, we know consumers increasingly want to understand where their food comes from and how it's made. We're focused on being a sustainable business that does the right thing and are excited our fans can feel confident they're making a responsible and delicious choice when buying Hellmann's."
Consumers will be reminded of this milestone via new product labeling which calls out Hellmann's Cage-Free Eggs and an integrated marketing campaign, 'On The Side of Food." The campaign includes new TV spots, which debut on January 23, and digital advertising.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
The Unilever Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2016 Dow Jones Sustainability Index.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
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* Available for sale to consumers in the U.S.
** Hellmann's Mayonnaise is the best-selling Mayonnaise in the U.S. according to Nielsen data