H&M Launches Denim United Unisex Collection

"NORMCORE" STYLE WITH SUSTAINABLE FABRICS

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Mar 08, 2017, 08:43 ET

NEW YORK, March 8, 2017 /PRNewswire/ -- H&M is proud to announce the launch of Denim United, a unisex denim collection, available exclusively online at hm.com on March 23^rd. With this collection, his and hers clothing are one in the same, blurring borders and challenging norms. Traditional style is revisited with menswear and womenswear, borrowing both materials and silhouettes from one another. The result is a sustainable, modern collection for everyone.

"It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive," says Marybeth Schmitt, H&M Spokesperson.

Oversized silhouettes and casual mix and match pieces create an effortless style with work wear jackets, overalls, and slouchy shorts, all in a range of washes. The denim pieces combined with high neck t-shirts or the oversized hoody make for the quintessential normcore look.

With this collection H&M is continuing their work towards a more sustainable fashion future and closing the loop on fashion. The garments in the Denim United collection are all made with more sustainable materials such as organic cotton and recycled cotton.

For more information, please visit hm.com

For images please click here.

Contact Persons:
Marybeth Schmitt
Telephone: +1 (646) 336-3200
Email: [email protected]

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M group has more than 4,300 stores in 64 markets including franchise markets. In 2016, sales including VAT were SEK approximately 223 billion. The number of employees amounts to more than 161,000. For further information, visit hm.com.

SOURCE H&M