HSN and Harrah's Entertainment Join Together for Star-Studded Multi-Million Dollar Promotion to Celebrate HSN's 33rd Birthday

-- Cross-Promotional Marketing Campaign Includes: Online Instant-Win Game & Sweepstakes; Grand Prize Trips to Las Vegas; and Live Television Shopping Event From Planet Hollywood Casino and Resort --

May 21, 2010, 08:30 ET from HSN

ST. PETERSBURG, Fla., May 21 /PRNewswire-FirstCall/ -- Shoppers across the country will soon experience all of the fun and excitement of the famous Las Vegas Strip when interactive multichannel retailer HSN and Harrah's Entertainment, Inc. join forces to promote HSN's 33rd birthday with the launch of HSN's "Lucky 33 Birthday Celebration."  This multi-million dollar promotion joins together two industry leaders for a highly creative, multichannel marketing campaign that utilizes all of HSN's and Harrah's consumer touch points to reach out to new and existing customers.

"HSN is constantly striving to deliver new discoveries and a great shopping experience for our customers," states Bill Brand, HSN's Executive Vice President of Programming, Marketing and Business Development.  "This exciting new relationship with Harrah's provides HSN with a highly creative and compelling marketing platform from which to launch our birthday celebration.  Harrah's has an active member base of 10 million potential customers and we look forward to introducing them to HSN."  

On June 1 the summer-long birthday extravaganza begins with millions of dollars in HSN gift cards becoming available to select Harrah's Total Rewards members through local promotions driving members to 25 Harrah's casino resorts across the country.  Additionally, members can visit www.TotalRewards.com to learn how to enter and play the HSN $185K Birthday Giveaway, a fun and interactive online instant-win game and promotion that provides participants the opportunity to win even more HSN gift cards.

HSN customers can join in the fun at www.hsn.com/vegas as HSN celebrates its 33rd birthday with giveaways, savings and special offers for an array of exciting new merchandise that's slated to debut during the month of July.   Those who play the game at www.hsn.com will automatically be entered into a grand prize drawing featured live each night on HSN TV throughout the month of July.  Grand prize winners will receive one of 62 trips for two to HSN Live in Vegas, a spectacular, star-studded HSN shopping spree at Harrah's Planet Hollywood Resort and Casino in Las Vegas August 14-15.

At HSN Live in Vegas, August 14-15, fans will have the opportunity to see some of their favorite personalities, including:  celebrity chef Wolfgang Puck; Serious Skin Care founder Jennifer Flavin-Stallone; supermodel, actress and talented jewelry designer Molly Sims; and highly successful inventor and entrepreneur Joy Mangano.  All will be broadcasting live on HSN throughout the day on Saturday, August 14.  In addition, attendees will be able to utilize HSN gift cards at eight boutique kiosks stocked with HSN merchandise.

Other personalities scheduled to attend include:  Susan Lucci, Tori Spelling, Carol Brodie, Debbie Meyer, Tony Little, Diane Gilman, Randolph Duke, and Rhonda Shear, among others.

Participating Harrah's Entertainment resorts, include:  Harrah's Atlantic City, Bally's Atlantic City, Bally's Las Vegas, Harrah's Cherokee, Caesars Palace, Harrah's Council Bluffs, Flamingo, Grand Biloxi, Harrah's Tunica, Harrah's Atlantic City, Horseshoe Bluffs Run, Harrah's Las Vegas, Imperial Palace, Harrah's Joliet, Harrah's Louisiana Downs, Harrah's Laughlin, Harrah's North Kansas City, Harrah's Metropolis, Planet Hollywood Resort & Casino, Paris Las Vegas, Harrah's Reno, Harrah's Rincon, Showboat Atlantic City, Harrah's St. Louis and the Rio All Suites Hotel & Casino.

For more information about HSN's Lucky 33 Birthday Celebration, log on to www.hsn.com/vegas.

About HSN

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier Beauty, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Twiggy); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 94 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN customers are also able to shop via HSN's live in-flight shopping experience, which launched in late 2009. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).