ST. PETERSBURG, Fla., Feb. 11, 2013 /PRNewswire/ -- Leading multichannel retailer HSN, announced today that as part of its multi-year marketing partnership with The Coca-Cola Company, HSN Cares – the philanthropic arm of HSN - has joined Diet Coke for a month of multiplatform promotions to raise awareness for The Heart Truth® campaign. Promotions include a special curated 'Red Store', donation points across all of the retailer's platforms and an in-store partnership with Walgreens in more than 7,000 stores across the country.
"We are very proud to be partnering with Diet Coke, The Heart Truth® and Walgreens, to help promote an extremely important cause, create engaging, informative conversations on multiple platforms and raise funds for critical women's heart health education and research programs, " said Bill Brand, Executive Vice President of Programming, Marketing and Business Development for HSN. "HSN Cares is committed to supporting women and families in need through raising funds for trusted global causes, and The Heart Truth® campaign aligns wonderfully with HSN's corporate responsibility campaign."
HSN's 'Red Store' is a curated boutique on HSN.com that features red products from brands including Liz Lange, Badgley Mischka, Vicky Tiel, Joy Mangano, Coca-Cola, Deborah Lippman, Korres, Lulu Guinness, Diane Gilman and many more. During the entire month of February, HSN will donate a portion of the purchase price for items found in HSN's 'Red Store' to the Foundation for the National Institutes of Health (FNIH) to support The Heart Truth® and women's heart health education and research programs.
Additionally, HSN jewelry designer Heidi Daus has designed her own version of the iconic Red DressSM pin, exclusively for HSN. The Red DressSM is the centerpiece of The Heart Truth® campaign, which was created and introduced as the national symbol for women and heart disease awareness in 2002 by the National Heart, Lung, and Blood Institute (NHLBI). The Red Dress® reminds women that heart disease is their #1 killer and inspires them to take steps to lower their risk for the disease. HSN's annual 24 Hour Dress event on February 27 will also support The Heart Truth® campaign, offering HSN customers the opportunity to donate to the cause by purchasing the perfect red dress.
The Heart Truth® is a national campaign that raises awareness and funds in support of women's heart health education and research. It was developed by the NHLBI, part of the National Institutes of Health (NIH), U.S. Department of Health and Human Services (HHS). Through the campaign, the NHLBI leads the nation in a landmark heart health movement embraced by millions who share the common goal of better heart health for all women.
Through a point of purchase offer at more than 7,000 Walgreens stores, customers can visit the Diet Coke display and register to win $10,000 HSN gift card during the month of February. With more than 6.3 million customers visiting these retail stores a week, Walgreen's partnership with HSN and Diet Coke is an extremely impactful way to reach the millions of women affected by heart disease. In addition, new HSN customers may receive a HSN coupon valid for $10 off a purchase of $20 or more when they purchase a 12-pack of Diet Coke during the month. Visit the Diet Coke display at your local Walgreens for details.
HSN customers can donate in support of the campaign via all of HSN's platforms – TV, HSN.com, HSN Mobile and by calling 1-800-284-3100. One hundred percent of the donations will go to support women's heart health programs to educate women about heart health and provide information on the risk factors of heart disease as well as tips for prevention.
To learn more about women's heart health, make a donation or to support the cause by shopping HSN's Red Store, visit HSN.com keyword: Heart Truth and follow @HSN on Facebook, Twitter, Instagram and Pinterest.
HSN is a leading interactive multi-channel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – HSN.com - is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook , Twitter, Instagram and Pinterest.
The Heart Truth and The Red Dress are registered trademarks of HHS. Red Dress is a service mark of HHS. National Wear Red Day is a registered trademark of HHS and AHA.
Participation by HSN and its partners does not imply endorsement by HHS/NIH/NHLBI.
©2013 The Coca-Cola Company. The Heart Truth and its logo are trademarks of HHS. Red DressSM is a service mark of HHS. Participation by HSN and Coca-Cola does not imply endorsement by HHS/NIH/NHLBI.