Huawei Sponsors Jonas Brothers Tour
Sponsorship complements global consumer brand strategy to further propel consumer brand awareness in U.S.
Apr 09, 2013, 09:00 ET
PLANO, Texas, April 9, 2013 /PRNewswire/ -- Huawei Device, a global smartphone and mobile phone developer, today announced that the company will be the presenting sponsor for the highly-anticipated Jonas Brothers Tour, kicking off on July 10 at Charter One Pavilion at Northerly Island in Chicago, Ill. This sponsorship complements Huawei Device's global consumer brand strategy and intends to set the stage for upcoming "hero" device campaigns in the United States.
(Photo: http://photos.prnewswire.com/prnh/20130409/PH90874 )
"We are excited to partner with Huawei on our U.S. tour," said the Jonas Brothers. "All of us were early smartphone and social media adopters, and we count on our phones to stay in touch with our fans. We are thrilled to get back out on the road together for the first time in three years, and looking forward to working with Huawei."
"As many of our customers are music fans, this partnership is the perfect opportunity to bring them what they love the most through exclusive content and access to one of America's most well-known bands," said Michael Chuang, Executive Vice President at Huawei Device USA. "This sponsorship of the Jonas Brothers Tour follows a successful experiential campaign, which we kicked off last summer at Taste of Chicago, and the recent announcement of our global consumer brand strategy at Mobile World Congress. We plan to be a leading smartphone brand in the coming years, with a promise to bring more high value products to our customers, and this sponsorship is just one of many things we will be doing in the coming months to carry out our promise."
In addition to the tour sponsorship, a series of customer-driven activities will also be launched to begin building excitement for the unveiling of a new "hero" device in the U.S., expected this summer. Those activities include experiential events, and a social media campaign with Jonas Brothers' participation, enabling Huawei to offer its customers a range of exclusive content and giveaways, including customized ringtones, downloadable music, concert tickets, access to meet-and-greets and live chats with Joe, Kevin and Nick.
The Jonas Brothers will embark on a 27-city tour, visiting major cities including Boston, Chicago, Las Vegas, Los Angeles, New York, San Francisco and Toronto. This sponsorship announcement follows a debut of their hot new single "Pom Poms" last week on On Air with Ryan Seacrest. Beginning today, April 9, eligible Team Jonas fan club members in select cities will have the first opportunity to access ticket pre-sales to the summer tour through the Jonas Brothers' web site.
For more information about tour dates, please visit www.JonasBrothers.com or www.HuaweiDeviceUSA.com.
About Huawei Device
Huawei Device believes that everyone can be the center of information and that the world would be a better place if access and information barriers were knocked down. Its strong suite of mobile phones, mobile broadband devices and home devices is testimony to Huawei Device's focus on customers and its commitment to providing user-friendly mobile internet experiences through ongoing innovation. Based on more than two decades of success in the information and communications industry, and with our own channel expertise, operational capabilities and global partner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses, to a "Business-to-People" (B2P) brand that also sells individual devices directly to millions of people. For more information, visit Huawei Device online: www.huaweidevice.com.
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Media Relations Contact:
For Jonas Brothers
Jenny Tversky/Jesse Derris
Derris & Company
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