Hyundai's New Ad Campaign with Parker Posey Proves the All-New Palisade Really Is "All That And More"

• The advertisement, "All That And More," featuring Emmy-nominated actress Parker Posey, highlights the premium capability of the all-new Palisade with the first-ever Hybrid and its range, technology, interior space, safety and more.
• The 60-second broadcast ad will air during the first professional football game of the season on Sept. 4.

FOUNTAIN VALLEY, Calif., Sept. 3, 2025 /PRNewswire/ -- To support its all-new, bigger and better than ever Palisade SUV, Hyundai is launching a new national marketing campaign featuring the Palisade Hybrid on Sept. 4. The advertisement titled "All That And More" stars Emmy-nominated actress Parker Posey and challenges the status quo by showcasing the range, technology, safety, design and premium capabilities that make the Palisade SUV extraordinary, proving it is 'all that and more'. The 60-second broadcast ad will air during the first professional football game of the season on Sept. 4.

"We know that when our customers are considering a new SUV purchase for their family, they are evaluating a variety of different factors including hybrid powertrain options, space, technology and safety," said Sean Gilpin, vice president, global sales marketing for Hyundai Motor Company and chief marketing officer for Hyundai Motor America. "With this ad, we were excited to work with Parker Posey to show that they don't have to settle for less, because thanks to its premium capability, the all-new Palisade with the first-ever Palisade Hybrid checks all those boxes and more. So, no matter what you are looking for in your next SUV, the all-new Palisade is your top choice."

The ad features Parker Posey driving the Palisade Hybrid¹ through various situations that are stereotypically depicted in car commercials including conquering absurd obstacles, going off road, driving a group of friends on a night out, automatically stopping for a road obstacle, taking the family on a camping trip and traveling with pets. Parker Posey comically shows how the Palisade can handle all of these situations and more. Through all of the situations, the ad highlights the premium design and roomy interior, advanced technology, and industry-leading safety features of the Palisade.

"It was great to work with Hyundai to show how the Palisade Hybrid offers all the style, safety and capability you need in an SUV and so much more," said Parker Posey. "It was fun to take the vehicle through the various scenarios and showcase its capabilities in an entertaining and authentic way."

"Across the campaign, we show the Palisade driving through common situations typically used in car commercials to show that it's premium but ready for anything, capable out of the city as it is in it," says Jason Sperling, chief creative officer of INNOCEAN USA. "With Parker Posey's wit and charm, we leaned into the absurdity of the category to spotlight our strategy: the Palisade is a premium SUV that delivers more in every way that actually matters."

In addition to the 60-second broadcast ad airing during professional football's first game of the season on Sept. 4, the campaign will be supported by 30- and 15-second ads as well as custom social media content featuring Parker Posey. The fully integrated campaign will be featured throughout the rest of the year across social media, broadcast, streaming, audio, digital and programmatic platforms.

As part of Hyundai's commitment to advertising in live sports, the ad will be featured across various upcoming sports programing including football, professional basketball, college football, and soccer. It will also be extended with custom digital content across Hyundai's social media channels TikTok, Instagram, Facebook and YouTube, as well as direct-to-consumer marketing and HyundaiUSA.com.

The ad was directed by Emmy-award winner Brian Buckley.

"All That And More" was developed in collaboration with Hyundai's agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys

About the 2026 Palisade

• The 2026 Palisade three-row flagship SUV delivers a bold design, a premium cabin, and significantly improved capabilities
• New 2.5-liter turbocharged hybrid powertrain targets up to an EPA-estimated 34 mpg and up to an estimated 600+ miles of driving range², delivering up to 329 combined horsepower
• New, more capable, and distinctive XRT PRO, packs even more off-road hardware and features
• New available convenience technologies: first- and second-row relaxation seating, Digital Key 2 Premium³, and factory-installed tow hitch
• New safety technologies: integrated front and rear dash cam⁴, ten airbags, third-row seatbelt pre-tensioners and load limiters

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

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¹ Non-U.S. 2026 Palisade preproduction model with optional features shown. U.S. production model may vary. Specifications, equipment, and options are subject to change without notice. Some items may be unavailable when vehicle is built.
² 2026 PALISADE Hybrid Blue SEL FWD and Hybrid Blue SEL Premium FWD: 33 City/35 Hwy/34 Combined MPG. 2026 PALISADE Hybrid Limited FWD and Hybrid Calligraphy FWD: 31 City/32 Hwy/31 Combined MPG. 2026 PALISADE Hybrid SEL, Hybrid SEL Premium, Hybrid Limited and Hybrid Calligraphy AWD: 29 City/30 Hwy/29 Combined MPG. Estimated 619 mile driving range for 2026 PALISADE Hybrid Blue SEL FWD and Hybrid Blue SEL Premium FWD based on a full tank of gas (18.2 gallons) and 34 Combined MPG. Estimated ranges for other trims vary. All figures are EPA estimates and for comparison purposes only. Actual range and mileage will vary based on factors including vehicle options, driving conditions, driving habits and the vehicle's condition.
³ Digital smartphone key requires a compatible smartphone and an appropriately equipped Hyundai vehicle. Not all smartphones are compatible. Hyundai vehicle must be equipped with smart key with push button start, wireless device charging, and Audio Video Navigation System 5.0 (or newer) or Display Audio 2.0. Tap to lock/unlock function works on front doors only. Requires MyHyundai with Bluelink app and active Bluelink account. Please visit www.MyHyundai.com for information on compatible devices. Features and specifications subject to change. See your Owner's Manual for additional details and limitations.
⁴ The legality of recording, storing and using videos and/or audio recordings from the Dash Cam depends on the laws and regulations applicable in the jurisdiction where you operate the vehicle. The user is solely responsible for consulting and complying with all applicable laws and regulations. Hyundai does not have access to any recordings or data gathered via the Dash Cam. Several factors can impact Dash Cam performance and the Dash Cam may not record in all situations. The driver should not control the Dash Cam while driving. See your Owner's Manual for additional details and limitations.

SOURCE Hyundai Motor America