Idaho Kids to 'Kick Butts' on March 16

State Leaders Urged to Make the Next Generation Tobacco-Free

Mar 11, 2016, 11:00 ET from Campaign for Tobacco-Free Kids

WASHINGTON, March 11, 2016 /PRNewswire-USNewswire/ -- Kids in Idaho will stand up to Big Tobacco on March 16 as they join thousands of young people nationwide for Kick Butts Day. More than 1,000 events are planned across the United States and around the world for this annual day of youth activism, sponsored by the Campaign for Tobacco-Free Kids. (See below for a list of local events.)

On Kick Butts Day, kids demand that tobacco companies stop marketing deadly products to them and encourage elected officials to help reduce youth tobacco use.           

This year, Kick Butts Day is focusing attention on the outrageous marketing tactics tobacco companies still use to target youth. These tactics include:

  • Splashy ads in magazines with large youth readership, such as Sports Illustrated, Glamour and Rolling Stone.
  • Widespread advertising and price discounts in stores, which make tobacco products appealing and affordable to kids.
  • Sweet-flavored tobacco products such as electronic cigarettes and small cigars that come in flavors like gummy bear, cotton candy, watermelon and fruit punch. While youth cigarette smoking has fallen to record lows, the most recent government survey shows that e-cigarette use among high school students tripled from 2013 to 2014 (from 4.5 percent to 13.4 percent).

Nationwide, tobacco companies spend $9.6 billion a year – over one million dollars every hour – to market tobacco products. In Idaho, tobacco companies spend $46.2 million annually on marketing efforts.

"On Kick Butts Day, kids stand up to the tobacco industry and all of us, especially our elected officials, should stand with them," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. "We've made amazing progress in reducing youth smoking and can make the next generation tobacco-free. Elected officials in every state should help reach that goal by supporting proven strategies to prevent youth tobacco use, including higher tobacco taxes, strong smoke-free laws, prevention programs and raising the tobacco age to 21."

In Idaho, tobacco use claims 1,800 lives and costs $508 million in health care bills each year. Currently, 12.2 percent of Idaho's high school students smoke.

On Kick Butts Day, kids join in creative events that range from classroom activities about the harmful ingredients in cigarettes to rallies at state capitols.

In Idaho, activities include:

The Kamiah Community Partners Coalition is taking a stand against teen tobacco use with an anti-tobacco rally at the Kamiah Middle School Gym. The event will feature different activities for all to understand the first- and secondhand effects of tobacco, including tobacco Jeopardy, relay games, and a photo booth set up with a #NotAReplacement placards. Time: 5 PM. Location: 906 12th Street, Kamiah Middle School, Kamiah. Contact: JuLee Harper (208) 935-7647.

Members of The Drug Coalition and Blaine County Idaho Drug Free Youth will host an interactive event at Wood River High School, where students can write their feelings about tobacco on a large poster that will hang under the town sign. Schools will also hang Big Tobacco's "Dirty Laundry" and use #NotAReplacement for social media. Time: 8 AM. Location: 1050 Fox Acres Road, Room 106, Hailey. Contact: Abby Conover (208) 578-5465.

All events are on March 16 unless otherwise indicated. For a full list of Kick Butts Day activities in Idaho, visit Additional information about tobacco, including state-by-state statistics, can be found at

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SOURCE Campaign for Tobacco-Free Kids