IGT and PlayCity Casino Partner to Bring Exciting Experiences to Players in Mexico City
16 Apr, 2012, 06:00 ET
LAS VEGAS, April 16, 2012 /PRNewswire/ -- International Game Technology (NYSE: IGT) announced today it has been named a strategic partner by PlayCity Casino, an alternative gaming entertainment company with 20 slot properties throughout Mexico.
"IGT games are among the best performing slot machines in Mexico, which is why this strategic agreement will enable us to deliver fun and entertaining gaming experiences to our players across the country," said Emilio Vega Jimenez, director of operations at PlayCity Casino.
IGT will provide PlayCity Casino with the latest technology in machines, themes and systems, such as the sbX® casino management solution and IGT Floor Manager, allowing the casino to have unlimited access to more than 300 themes in IGT's game library, optimizing the games' performance and improving player experiences. Amongst the popular slot titles available is player favorite Black Widow® Video Slots. This game features Super Stacks® with long stacks of the same symbol that appear on spins that drive player anticipation and excitement, while providing a Free Games bonus.
"IGT is proud to introduce our systems and games to PlayCity Casino, a leader in Mexico gaming and entertainment," said Dan Mikesell, IGT regional vice president of sales for Latin America. "This strategic partnership allows IGT to expand its products throughout one of the leading casino entertainment companies in Mexico while providing unique gaming experiences to their players."
sbX™ is specifically designed to satisfy the needs of any size casino floor. PlayCity Casino will have the tools and resources they need to create a truly differentiated and compelling gaming experience for their players. IGT has brought sbX™ to market with an emphasis on interoperability, and it is the industry's first Gaming Standards Association compliant server-based solution. PlayCity Casino joins a growing family of customers around the world who are optimizing their operations with IGT's server-based applications. More than 50 casinos in 11 countries have partnered with IGT for this server-based technology that delivers results to the bottom line.
About PlayCity Casino
PlayCity Casino, a new entertainment alternative, is the premier place for fun, unique and exciting experiences. It is part of Grupo Televisa, and currently has 20 establishments in Mexico's major cities, which generates over 1,300 jobs, supply chain provider positions, significant revenue for merchants and cash prizes, as well as spectacular event experiences and great giveaways. PlayCity will soon have a benefit program that will reward the loyalty of its customers in a unique way. For more information please visit www.playcity.com.mx.
International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com or follow IGT on Twitter at @IGTNews or Facebook at www.facebook.com/IGT.
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