IGT's DoubleDown Casino Gains Momentum; Signs 15 New Casinos

October proves to be fruitful for the DoubleDown Casino, as several casinos sign agreements to implement the free-to-play social gaming solution onto their websites.

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IGT

Oct 22, 2012, 09:00 ET

LAS VEGAS, Oct. 22, 2012 /PRNewswire/ -- With more than a decade of experience in market-leading interactive game content, International Game Technology (NYSE: IGT) has announced that it has signed on with fifteen additional land-based casino partners who will be featuring the DoubleDown Casino solution on their websites—taking the total to 24 since the partnership program was introduced in August.

DoubleDown Casino includes some of the top-performing land-based game titles in the industry, including Da Vinci Diamonds® and Cleopatra®, with plans to include many more popularly-ranked IGT land-based and interactive game titles in the coming year.

"IGT is providing a unique and highly desired service to the casino community, with continuous innovation and proven results in the social gaming arena," said Robert Melendres, IGT executive vice president of Emerging Businesses. "The DoubleDown Casino is providing casinos with a solution that they can utilize today, having been made available to encourage and incent players to return to the casinos for even more exciting game play."

Casino properties are lining up to take advantage of the DoubleDown solution which addresses how casino properties can expand their reach into social gaming. In the past month, fifteen additional partnerships have formed in California, Colorado, Oklahoma, Louisiana, Florida, Minnesota, South Dakota and Virginia.

The DoubleDown Casino solution not only shows tremendous forward-thinking on the part of the casinos, who are essentially offering their players with a free-play solution for poker, bingo, slots and additional casino-style entertainment immediately, but it also allows the casino player with a way to connect with the casino property in a way that has never been offered before.

All of the fun and excitement that DoubleDown Casino offers gives players a wide variety of popular slot game options such as classic IGT slot titles Da Vinci Diamonds® and Cleopatra®, a newly released Bingo game, and multi-player poker directly to the casino's website. The DoubleDown Casino will launch many more games during the next 12 months, all of which will be available to land-based casinos as part of the program.

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About IGT

International Game Technology (NYSE: IGT) is a global leader in casino gaming entertainment and continues to transform the industry by translating casino player experiences to social, mobile and interactive environments for regulated markets around the world. IGT's recent acquisition of DoubleDown Interactive provides engaging casino style entertainment to more than 5 million players monthly. More information about IGT is available at www.IGT.com or connect with IGT at @IGTNews or www.facebook.com/IGT. Anyone can play at the DoubleDown Casino by visiting http://apps.facebook.com/doubledowncasino or www.doubledowncasino.com.

Da Vinci Diamonds was created by High 5 Games. For more information on High 5 Games (H5G), go to www.high5games.com.

SOURCE IGT