ILLVA SARONNO HOLDING S.p.A. Announces the Founding of ILLVA SARONNO USA; New Company to Distribute DISARONNO

Oct 17, 2013, 07:47 ET from ILLVA SARONNO HOLDING S.p.A.

SARONNO, Italy, Oct. 17, 2013 /PRNewswire/ -- ILLVA SARONNO HOLDING S.p.A. announces the imminent founding of its own import company in the US, under the name ILLVA SARONNO USA CORPORATION.

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The company will be headquartered in New Jersey and be the reference point for the sales and marketing of DISARONNO in the U.S. as of January 1, 2014, following the natural expiration of the contractual relationship with current importer Bacardi U.S.A., Inc. on December 31, 2013.

CEO of ILLVA SARONNO HOLDING S.p.A. Augusto Reina, head of the company since 1990, says he is satisfied with the operation: "The founding of ILLVA SARONNO USA CORPORATION testifies to the fact that we have done a great job in the USA in recent years, allowing DISARONNO to grow and stand on its own two legs. Our new adventure will start on January 1, 2014, following the natural expiration of our contract with Bacardi U.S.A. Inc., our American importer since 1999, to which I extend my thanks."

This operation is in addition to other global initiatives already undertaken by ILLVA SARONNO, such as the development of its subsidiary HOLLAND ALCOMIX of Amsterdam and ILLVA CH in Lugano, the creation of the Indian joint venture Modi-ILLVA with the Modi family in New Delhi, as well as the recent opening of ILLVA CHINA in Shanghai.

In addition to maintaining ILLVA SARONNO personnel, the operation will also include the hiring of sales, marketing, operational and finance personnel. The American structure will be managed by Mr. Brett Dunne who is set to become the Executive Vice President of ILLVA SARONNO USA CORPORATION after more than 20 years with Southern Wine and Spirits.

"I will work hard to build the team and ensure the retention and further development of relations with our current distributor partners to accelerate the already impressive growth Disaronno has experienced," says Brett Dunne.

ILLVA SARONNO HOLDING has specified that in addition to maintaining existing regional distributors, the change will only involve the DISARONNO brand, while the Tia Maria brand, acquired in 2009 from Pernod Ricard, will continue to be imported in the U.S. by Kobrand. The current importers in the USA for Corvo, Duca di Salaparuta and Florio wines will also be retained.

For further inquiries: 
Kelly Brady, Brandsway Creative 

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