International Drug & Explosives Detection Company IDenta Corp. Targets New American Markets

JERUSALEM, Feb. 2, 2012 /PRNewswire/ -- IDenta Corp. (OTC: IDTA) CEO Yaacov Shoham today made the following announcement'

" IDenta Corp. has signed an agreement with an American marketing company to market and sale the companies drug detectors for the retail – consumer American markets (drug store chains, schools, colleges, universities , working place).

The American marketing company based in Long Island has a long time experience to introduce new health care products in the different American markets.

Identa and the American marketing company in the last 4 months started to target and penetrate the following markets.

Educational institutions - high schools, colleges, universities and working places.

We have created in the last four months, many different marketing tools designed to approach and penetrate the American educational and working place markets.

Therefore the companies are going to participate (by having booths) at the following conventions related to American high schools.

1. NASSP- National Association of Secondary School Principals- Tampa, Florida, March 8-10 2012.
2. ASCD-Association for Supervision and Curriculum Development- Philadelphia, Pennsylvania , March 24-26 2012.
3. PTA- National PTA convention - San Jose, California, June 21-24 2012

Some statistical numbers related to the American high school system and the illicit drug problem:

-Across the United States there are 26,407 public secondary schools and 10,693 private secondary schools. (Digest of Education Statistics, 2001, Table 89)

- From 2008 to 2009, the current (past-month) illicit drug use rate among youths ages 12-17 increased from 9.3% to 10%, after six years of continued decline. 
SAMHSA

-In 2008, an estimated 20.1 million Americans ages 12 or older (8.0%) were current (past-month) illicit drug users. 
SAMHSA

-29% of students who smoke marijuana obtain the drug at school.-

IDenta's drug detectors are the only products (detectors) able to be marketed and sold to the retail - consumer markets due to their special and unique features.

IDenta's drug detectors are the only detectors known on the market, with no false positives, reliable, instant results, inexpensive, easy to use, green, user friendly, etc.

IDenta's General Drug Screening Kit is a unique kit - able to identify up to 21 different illicit drugs in one simple test.

The retail markets are absolutely "virgin" markets with a huge potential."

IDenta's entire product line may be found at www.Identa-corp.com, www.drugsdetector.com and www.Identa.biz

ABOUT IDENTA

Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of proprietary on-site drug, drug precursor and explosive detection kits. IDenta develops, manufactures and distributes products for both the professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world.

DISCLAIMER

Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning IDenta's products internationally or the development of new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel: +972-52-6554487, [email protected], www.drugsdetector.com www.identa.biz. www.identa-corp.com

Contact:
Yaacov Shoham

IDenta Corp.

CEO
Tel: +972-52-6554487
[email protected]
http://www.identa.biz

CONTACT: [email protected]

SOURCE IDenta Corp.