International Drug & Explosives Detection Company IDenta Corp. Updates Marketing in India

Aug 04, 2011, 09:40 ET from IDenta Corp.

JERUSALEM, Aug. 4, 2011 /PRNewswire/ -- IDenta Corp. (PINKSHEETS: IDTA) CEO Yaacov Shoham today announced the following marketing update.

In 2009 IDenta Corp. started the business relationship in India with IDenta's representative company Technomaxx Securities- www.technomaxx.com from Faridabad, Haryana.

During the last two years IDenta has sold about 60,000 units in India - mostly for explosive identifiers. (65% - explosive identifiers, 35% - drug detectors. IDenta is also selling Bullet Hole Test Kits.)

The biggest change has happened in the last 6 months (IDenta has sold about 40,000 units in India during that 6-month period), after the meetings that were held in India, at the end of December 2010 between Yaacov Shoham, IDenta CEO, and the officials from Technomaxx Securities. At the December 2010 meetings, strategies were developed and the resources are now available to penetrate the Indian markets on a larger scale with IDenta's different products.

Next week Yaacov Shoham and Technomaxx officials will have additional meetings to analyze the last 6 months' progress and decide what additional steps and strategy will be taken to dramatically increase sales in the huge Indian markets.

The Indian markets are huge markets for IDenta's products, as evaluated by both IDenta and Technomaxx for potential sales of many, many hundreds of thousands of units per year.

On July 31, 2011, Technomaxx Securities had sent to IDenta Corp. the following e-mail:

We have been your partners in selling products for crime investigation. Our association has been really fruitful if not very excellent for both of us. Thanks for your continued support.

As you know INDIA is a big country with around 32 states. Few weeks back all have been given grant from central government for modernization of police departments.

In view of that we are preparing to put an extra effort in promoting products we are selling. By making our new catalog and launching it in the coming All India Forensic Science Conference which is fortunately after so many years happening in a big way in the National Capital of India "New Delhi" in the month of October.

As we are preparing our new catalog and mentioning your company name, products and details in it. So please provide us with your newly issued "Authorization Certificate" for solely representing your company in INDIA for the next two years. Also need another certificate mentioning below mentioned lines for the purpose of printing a copy of it in catalog.

OUR PROMOTERS IN INDIA

TECHNOMAXX SECURITIES

Faridabad, Haryana, India

Mr. Shoham stated, "The new agreement between IDenta Corp. and Technomaxx Securities was signed a few days ago, for a new two year term, and we look forward to working with Technomaxx as we expand our marketing in India."

IDenta's entire product line may be found at www.Identa-corp.com, www.drugsdetector.com and www.Identa.biz

ABOUT IDENTA

Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of proprietary on-site drug, drug precursor and explosive detection kits. IDenta develops, manufactures and distributes products for both the professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world.

DISCLAIMER

Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning IDenta's products internationally or the development of new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel: +972-52-6554487, fpi@drugsdetector.com, www.drugsdetector.com, www.identa.biz, www.identa-corp.com

Contact:
Yaacov Shoham
IDenta Corp.
CEO
Tel: +972-52-6554487
fpi@drugsdetector.com
http://www.identa.biz
SOURCE: IDenta Corp.
CONTACT: mailto:fpi@drugsdetector.com

SOURCE IDenta Corp.



RELATED LINKS

http://www.Identa-corp.com