Israeli based leading fashion technology company MySize Inc. Expands Strategic Focus on APAC Amid Growing Demand for AI-Driven Fashion Technology and Overstock Management Solutions

TEL AVIV, Israel  , Jan. 14, 2026 /PRNewswire/ -- MySize Inc. (NASDAQ: MYSZ), a global leader in AI-powered fashion technology and overstock management solutions, today announced a growing strategic focus on the Asia-Pacific (APAC) region, reflecting accelerating inbound demand from fashion brands and retailers and signaling strong market validation for its AI-driven fashion technology and overstock management platform as brands seek to optimize inventory efficiency, sustainability, and customer experience.

As part of this momentum, MySize has been selected to present alongside global industry leaders at LINK FASHION, a major international conference dedicated to innovation across the global fashion supply chain, taking place in Shanghai between May 13–14, 2026. The event is expected to feature more than 60 industry speakers and attract over 3,000 professional attendees, alongside a large-scale concurrent exhibition spanning approximately 130,000 square meters, with more than 22,000 exhibitors and over 150,000 visitors.

During the conference, MySize will present how its proprietary artificial intelligence technologies are reshaping the fashion industry by improving size accuracy, reducing returns, and enabling smarter overstock and inventory lifecycle management, challenges that are becoming increasingly critical for brands operating at scale.

The Company will also highlight its evolution from delivering individual point solutions to operating a comprehensive AI-driven platform, helping fashion brands shift from reactive decision-making to preventive, margin-focused sizing and inventory lifecycle management.

"AI adoption in fashion is no longer experimental, it's operational," said Ronen Luzon, Chief Executive Officer of MySize Inc. "APAC brands are prioritizing systems that improve margins, not tools that add complexity. Fashion brands in the region are actively seeking technologies that help them manage complexity across sizing, logistics, and excess inventory, and our platform is uniquely positioned to address these needs."

MySize already maintains a solid operational footprint in the APAC region, particularly in Australia, where it serves high-profile customers including WorkWear Group, part of Wesfarmers, one of Australia's largest publicly listed companies, as well as R.M. Williams, a globally recognized premium fashion brand. These partnerships underscore MySize's ability to support both large enterprise groups and high-end brands with mission-critical technology.

The company's increasing focus on APAC builds on its active operations across Europe, Latin America, and the United States. Having successfully deployed its solutions in multiple complex markets, MySize believes it is well-positioned to accelerate international scaling and capture new growth opportunities in Asia-Pacific.

"We view APAC as a long-term strategic growth region," added Luzon. "With our technology already validated by leading global brands and our expanding international operational capabilities, we are confident in our ability to scale efficiently and create meaningful value for partners and shareholders alike."

MySize expects continued engagement with fashion brands, retailers, and industry stakeholders across APAC throughout 2026 as it advances its global expansion strategy.

About My Size, Inc.
MySize, Inc. (NASDAQ: MYSZ) is a global leader in omnichannel e-commerce platforms and AI-driven sizing solutions, including MySizeID and Naiz Fit. The Company's solutions are designed to drive revenue growth, reduce operational costs, and enhance customer experiences for business clients worldwide.
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For more information, visit www.mysizeid.com.

Cautionary Statement Regarding Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to its potential to expand in the APAC region. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

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Investor Contacts:
Oren Elmaliah, CFO
[email protected]

SOURCE My Size Inc.