It's a 10® Haircare Expands National Love Your Hair Day® Into First-Ever College Tour

10 Universities. 10 Ambassadors. 1 Nationwide Movement.

MIAMI, Oct. 8, 2025 /PRNewswire/ -- It's a 10® Haircare, the award-winning, cult-favorite professional haircare brand founded by beauty industry icon Carolyn Aronson, today announced the launch of its first-ever U.S. college campus activation: The It's a 10 Zone College Tour. What began in 2017 as National Love Your Hair Day® (October 10), the brand's trademarked holiday celebrating confidence, inclusivity, and self-expression, is now evolving into a 10-week, 10-campus nationwide movement.

The tour will reach more than 500,000 students with free samples from It's a 10® Haircare, Be A 10 Cosmetics™, CLOUD Haircare and F.A.S.T. Haircare, making this one of the largest college sampling initiatives ever led by a professional beauty brand. Each stop will feature a branded It's a 10 Zone tailgate experience, large-scale product seeding, and the selection of student ambassadors, ensuring It's a 10® continues to evolve with its audience and connect authentically with the next generation of beauty consumers.

"Sampling is where our story began," said Carolyn Aronson, Founder and CEO of It's a 10® Haircare. "When I launched the brand, I put products directly in people's hands so they could experience the transformation for themselves. This Tour expands that same philosophy from one day to 10 weeks. By meeting students on their campuses, we're not just sharing our products — we're inspiring confidence and building lifelong relationships with future fans."

Jeff Aronson, President of It's a 10 Enterprises added: "Carolyn is a true icon in beauty, and this Tour reinforces how she continues to innovate while staying true to her roots. CLOUD and F.A.S.T. are the newest members of our family of brands, and this effort gives them the spotlight they deserve. By placing them alongside It's a 10®, we're showing students what It's a 10 Enterprises represents: trusted heritage and exciting innovation."

The It's a 10 Zone College Tour will stop at the following campuses:

• October 11 – Texas A&M
• October 18 – University of Georgia
• October 25 – University of South Carolina
• November 1 – University of Michigan
• November 7 – University of Central Florida
• November 8 – University of Miami
• November 15 – The University of Alabama
• November 21 – The University of North Carolina
• November 22 – University of Florida
• November 29 – University of Tennessee

Each stop will also tie into the brand's annual 10/10 Day promotion, expanding the impact of National Love Your Hair Day® from a single-day holiday into a multi-campus celebration of confidence and inclusivity.

As part of the initiative, It's a 10® will also launch the Next Gen of It's a 10 Contest to identify ten official College Brand Ambassadors to represent the brand throughout the tour and beyond. Students will be invited to participate by posting the official tour flyer on their Instagram Stories by the Thursday prior to their stop, tagging @itsa10haircare, sharing a short video that captures their It's a 10 Zone experience, mentioning the tour and upcoming stop dates in their post, and using the official hashtag #ItsA10HaircareCollegeTour. They must also be following @itsa10haircare on Instagram and TikTok. Selected creators will become official College Brand Ambassadors for It's a 10® Haircare, receiving exclusive perks, products, and opportunities to collaborate across the Enterprises portfolio, including Be A 10 Cosmetics™, CLOUD Haircare and F.A.S.T. Haircare.

To follow along with the It's a 10 Zone College Tour, visit Itsa10Haircare.com and follow @itsa10haircare, @bea10cosmetics, @cloudhaircare, and @fasthaircare on Instagram and TikTok. On October 10, tune in to TikTok Live for a special message from Carolyn Aronson about National Love Your Hair Day® and the tour.

About It's a 10® Haircare and It's a 10 Enterprises
It's a 10® Haircare is an established, professional haircare line offering exceptional products via salons, beauty supply stores, and retailers worldwide. As one of the only female-owned professional haircare brands in the world, It's a 10® Haircare is dedicated to providing customers with the best hair experience possible. Its collections include multifunctional, award-winning products—such as the cult-favorite Miracle Leave-In— designed to deliver 10 benefits in every bottle.

Building on this success, It's a 10 Enterprises encompasses It's a 10® Haircare, Be A 10 Cosmetics™, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10, uniting a portfolio of brands dedicated to professional-quality results, inclusivity, and accessibility. Founded by entrepreneur Carolyn Aronson, the Enterprises continue to remain independently owned while shaping the future of global beauty.

MEDIA CONTACT
5WPR
[email protected]
212-999-5585 

SOURCE It's A 10 Haircare