• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
  • Contact

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • Sponsored Placement
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

Jared Unveils New, Exclusive Bridal Collection with Luxury Diamantaire Royal Asscher

Collection features Royal Asscher's signature, patented diamond shapes

(PRNewsfoto/Jared)

News provided by

Jared

Sep 15, 2020, 09:40 ET

Share this article

Share this article


AKRON, Ohio, Sept. 15, 2020 /PRNewswire/ -- Today, Jared announced the debut of a new bridal collection by luxury, family-owned jeweler Royal Asscher, which has been cutting some of the world's most magnificent diamonds for more than 160 years including the Cullinan diamond for the Crown Jewels of Great Britain.

Continue Reading

"With Royal Asscher synonymous with the world's finest diamonds and engagement rings, we're honored to introduce this storied brand to Jared's customers," said Bill Brace, Chief Marketing Officer and Jared Executive General Manager. "The collection will make the diamonds of royalty more accessible to our customers, who always look for something truly exceptional. This collaboration highlights Jared's goal of working with partners who share our vision in celebrating love with the fire, sparkle, and brilliance of diamonds."

Royal Asscher is known for its alluring settings and signature, patented diamond shapes that bear the family's name. The company specializes in creating magical celebrations of love with responsibly sourced diamonds.

The collection, exclusive to Jared, features four, signature 74-facetted shapes:

  • The Royal Asscher Cut: A modern take on the family's original diamond cut. An octagonal diamond with a square shape and layered facets, providing a fiery and hypnotic look.

  • The Royal Asscher Oval: This perfectly glamorous and dazzling diamond has breathtaking sparkle and dynamic fire within its shape.

  • The Royal Asscher Brilliant: This timeless, beloved shape is crisp and clear, with an extra head-turning sparkle.

  • The Royal Asscher Cushion: With curved, soft corners and captivating brilliance, this shape exposes the diamond's full sparkle potential.

Currently run by the sixth generation of the family, Lita and Mike Asscher, the Royal Asscher Diamond Company is renowned for the development of the world's first patented diamond shape in 1902. Since then, the Asscher family has added its unique touch to infamous diamonds, including the famed Excelsior and Cullinan diamonds.

"We are very excited about the launch of our gorgeous, exclusive collection at Jared," said Lita Asscher, President, Royal Asscher Diamond Company. "Our greatest joy is to create diamond rings that are so beautiful that they become heirlooms for many generations to come."

In 1980, the company was given the Dutch Royal Predicate - the ultimate honor awarded only to businesses of national importance that have shown exceptional industry leadership and social and ethical standards for more than 100 years.

Knighted for his social and responsible sourcing work, Lita and Mike's father and former company President Edward Asscher is a forefather of the Kimberly Process and is currently the President of the World Diamond Council, representing the diamond industry in addressing the challenges of conflict diamonds. Their dedication to sustainability is what makes Royal Asscher ideal for those who want a ring that is both beautiful and a reflection of deeply held beliefs. 

Importantly, each ring comes with a Royal Asscher authenticity certificate – on which Royal Asscher clearly underlines its strict responsible sourcing diamond policy and guarantees. Royal Asscher is committed to the highest ethical standards of sourcing, mining, and cutting and is independently audited.

The collection includes engagement rings, as well wedding and anniversary bands in 14k white, yellow, and rose gold. Customers can learn more about the collection at http://www.jared.com/royal-asscher

About Jared®
Jared ®, the leading off-mall destination specialty retail jewelry chain in the U.S., is operated by Signet Jewelers Limited, the world's largest retailer of diamond jewelry. Signet Jewelers operates about 2,900 stores. For additional information on Jared ® Jewelry visit Jared.com, and like us on Facebook, Twitter, YouTube, Pinterest and Instagram.

About Signet Jewelers
Signet Jewelers Limited is the world's largest retailer of diamond jewelry. Signet operates about 2,900 stores primarily under the name brands of Kay Jewelers, Zales, Jared The Galleria of Jewelry, H. Samuel, Ernest Jones, Peoples, Piercing Pagoda, and JamesAllen.com. Further information on Signet is available atwww.signetjewelers.com. See alsowww.kay.com; www.zales.com; www.jared.com; www.hsamuel.co.uk; www.ernestjones.co.uk; www.peoplesjewellers.com; www.pagoda.com; and www.jamesallen.com. For additional information on Jared, visit www.Jared.com, like us on Facebook at www.facebook.com/JaredTheGalleriaOfJewelry or follow us on Twitter at www.twitter.com/ThatsJared, YouTube (https://www.youtube.com/thatsjared), Pinterest (www.pinterest.com/thatsjared) and Instagram (www.instagram.com/jaredthegalleriaofjewelry/).

About Royal Asscher
Today run by the 6th generation of the Asscher family, Lita and Mike Asscher, the company was founded in Amsterdam in 1854 by Isaac Joseph Asscher. The Asscher family has always been known as pioneers in diamond design and have made some of the most profound contributions to the international diamond industry. By the end of the 19th century, the company had grown into one of the world's largest diamond polishing companies. In 1902, Joseph Asscher created the original Asscher Cut diamond - the world's first patented cut diamond. The company also cut and polished the 997-carat Excelsior diamond and the largest rough diamond ever found, the 3106-carat Cullinan rough diamond. The diamonds that were cut from the Cullinan have become world-famous, as they are part of Great Britain's Crown Jewels and Queen Elizabeth's collection. Today, the company has four patented diamond cuts and is being sold all over the world. Royal Asscher is strongly committed to social and ethical responsibility. Our rough diamonds are sourced from countries that fully comply with the Kimberley Process, an initiative of the international diamond industry to stop the trade in conflict diamonds. Royal Asscher is a compliant member of the Responsible Jewellery Council.

CONTACT/FOR FURTHER INFORMATION:
Barbara DeLollis
Signet Jewelers, VP, Communications
301.814.3357
[email protected]

Chris Bartels
United Entertainment Group for Jared
646.591.6171
[email protected]

SOURCE Jared

Related Links

http://Jared.com

Modal title

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2023 Cision US Inc.