The project includes an 11-story, 327-residence flagship complex at Paradise Valley, a $2 billion redevelopment, directly linked to Life Time Fitness and the surrounding businesses
CHICAGO and PHOENIX, Oct. 16, 2025 /PRNewswire/ -- Keebeck Real Estate, an investment capability of Keebeck Wealth Management focused on private real estate opportunities, announced its participation in Life Time Living at Paradise Valley, an upscale, 11-story multifamily residence delivering 327 homes within Paradise Valley ("PV"), the 100-acre transformation of the former Paradise Valley Mall led by RED Development. The community will be linked to a new Life Time Fitness by a dedicated pedestrian bridge, and each residence will include a Life Time Fitness membership, bringing daily training, recovery, and social programming steps from home.
"Life Time Living at Paradise Valley aligns with our vision to back durable, experience-driven real estate in growth markets such as Phoenix," said Chris Robertson of Keebeck Real Estate. "This partnership brings together a best-in-class operator, an irreplaceable location, and a program that meets residents where they live with wellness, convenience, and community all in one address, all while maintaining the execution standards our investors expect."
Positioned at one of Greater Phoenix's most active corridors, the building is expected to be the tallest residential structure in the immediate area and is oriented to capture 360-degree mountain views. Walkability anchors the experience as the residences sit adjacent to a newly opened Whole Foods Market and near Costco, with restaurants, retail, office, and a centrally located park woven throughout the broader Paradise Valley plan.
"Life Time Living's entrance into Paradise Valley represents the first community of its kind in the region and continues the evolution of Paradise Valley as a one-of-a-kind destination," said Mike Ebert, managing partner at RED. "Across the country, Life Time Living has demonstrated the strength of its model through exceptional design, service and execution, which is a true testament to the quality of their team. This highly amenitized, wellness-driven residential experience will bring meaningful value to both the community and future residents, serving as a natural complement to Paradise Valley's community-centric vision."
Keebeck's participation underscores a focused strategy to partner with experienced developers and operators to elevate mixed-use districts that function as community hubs. Longstanding relationships with RED Development and Life Time Living, combined with flexible underwriting and rapid diligence, enabled Keebeck to engage in a not-widely-marketed opportunity central to Paradise Valley's next phase. The firm's approach emphasizes speed to certainty without compromising the institutional discipline required to execute complex, multi-party projects.
The project responds to a clear market need in the Phoenix and Scottsdale areas — limited availability of true Class-A, wellness-integrated mid-rise rentals. While nearby condominium offerings exist, few match the on-site lifestyle stack created by the integration of Life Time Living and Life Time Fitness. The anticipated completion of the project is August 2027.
For more information, please visit www.keebeck.com.
About Keebeck Wealth Management
Keebeck Wealth Management is an independent advisory firm committed to serving aspiring entrepreneurs, pivoting business owners, and multi-generational families. With a focus on strategic partnership and wealth management, Keebeck aims to empower its clients to achieve their financial aspirations. With a focus on delivering customizable strategies to meet complex financial needs, Keebeck offers institutional-quality research, due diligence, consulting, and investment solutions. By arming itself with sophisticated intellectual capital, Keebeck positions itself as an industry disruptor that is leveraging flexibility and a disciplined process to provide access with an edge, balancing fiduciary duty with strategic innovation for optimal client outcomes.
About Keebeck Real Estate
Keebeck Real Estate is the private real estate investment initiative of Keebeck Wealth Management, providing entrepreneurial families and long-term investors with access to differentiated commercial real estate opportunities. Focused on transactions in niche markets often bypassed by traditional CRE platforms, the team, led by seasoned professionals Chris Robertson and Jackson Currier, applies decades of experience and disciplined risk assessment to identify compelling investments with strong return potential. Combining Keebeck's culture with deep real estate expertise, Keebeck Real Estate offers a collaborative, selective approach to portfolio diversification and long-term partnerships.
About Paradise Valley
Situated in the heart of one of the most prestigious and sought-after neighborhoods in Phoenix and spanning more than 100 acres, Paradise Valley is the over $2 billion multi-phase, multi-year redevelopment of the former Paradise Valley Mall. Surrounded by lush landscaping and linked open areas designed to foster connection, Paradise Valley is its own community featuring an array of dining, entertainment, retail, residential and office offerings, all anchored by a centrally located park and gathering space. The first phase of openings includes Whole Foods Market, Blanco Cocina + Cantina, Flower Child, Trevor's Liquor, Wren House Brewing Co., The Melt, Sephora and more. Paradise Valley is also home to the 400-residence multifamily community, AVE Paradise Valley, along with Fender Musical Instruments Corp.'s co-headquarters in a fully dedicated office building set to open in late 2025. Phase two will introduce Life Time and Life Time Living, a first-to-market, fully integrated concept consisting of an upscale athletic club and luxury-for-lease residences, in 2026. Paradise Valley is developed by RED Development, an industry-leading, wholly integrated commercial real estate company known for its high-performing mixed-use and retail portfolio. For more information, visit pvphx.com.
About RED Development
For 30 years, RED Development has been an industry leading, wholly integrated commercial real estate company known for its high-performing mixed-use and retail portfolio. A preferred partner for best-in-class retailers and investors, RED is known nationally for its vibrant, well-trafficked ground-up developments along with its keen expertise for remerchandising and repositioning existing properties to improve profitability and appeal. Headquartered in Phoenix, the privately held company's portfolio comprises distinctive destinations across the Southwest and Midwest. For more information, visit REDdevelopment.com.
SOURCE Keebeck Wealth Management

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