Kellogg School of Management Faculty Available to Discuss Super Bowl XLVII Ads

Kellogg School Super Bowl Advertising Review Returns for Ninth Year

Jan 08, 2013, 10:00 ET from Kellogg School of Management

EVANSTON, Ill., Jan. 8, 2013 /PRNewswire/ -- With Super Bowl XLVII less than a month away, marketers are gearing up for the biggest night in advertising. And, the stakes are high, with the average 30-second spot bearing a recording-breaking cost of $4 million and many new brands joining perennial fan favorites for this year's advertising lineup. As advertisers seek to bolster their brands around Super Bowl XLVII, faculty from the Kellogg School of Management at Northwestern University are available to discuss how to create a winning game night strategy.


The Kellogg School of Management at Northwestern University will conduct its ninth-annual Kellogg School Super Bowl Advertising Review Feb. 3. Marketing faculty and students will convene in Evanston, Ill. to watch the event, rate the advertisers using a set of academic criteria known as ADPLAN and produce a final ranking of the most – and least – successful advertisers. Leading up to Super Bowl XLVII, Professors Tim Calkins and Derek Rucker are available to discuss advertising trends, strategies and predictions related to this year's big game, including:

  • What are the big advertising trends for the 2013 Super Bowl? What changes can viewers expect this year as compared to previous years?
  • What qualities are essential in producing an effective Super Bowl ad?
  • How does Super Bowl advertising reflect the health of the American economy?
  • How can marketers capitalize on their Super Bowl investment beyond game night, in social media and online?


Kellogg School of Management professors Calkins and Rucker lead the review.Tim Calkins, a clinical professor of marketing at the Kellogg School since 1998, teaches courses in marketing strategy and acts as co-academic director of the school's branding program. He is also the author of "Defending Your Brand, How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks," as well as "Breakthrough Marketing Plans."

Derek D. Rucker is an associate professor of marketing at the Kellogg School. Professor Rucker's primary research focuses on the study of attitudes, persuasion and social influence. A Kellogg School faculty member since 2005, he has been published in numerous academic journals and is the co-director of the school's Center for Global Marketing Practice.


Professors Calkins and Rucker are available for interviews in the weeks leading up to the Super Bowl. They are also available the day of the game, Sunday, Feb. 3, 2013, and all day on Monday, Feb. 4, 2013 for interviews via e-mail, phone or in person. Professors Calkins and Rucker will also blog about Super Bowl advertising at

More info:

To schedule an interview or learn more about Professor Calkins, Professor Rucker and the Kellogg Super Bowl Advertising Review, contact Betsy Berger or Meredith Kish at the contact information above. To learn more, visit


Kellogg School of Management at Northwestern University

Betsy Berger

Meredith Kish

Office: 847-467-3108

Office: 212-653-0655

Mobile: 847-308-1762

Mobile: 973-202-4034

SOURCE Kellogg School of Management