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Jan 12, 2021, 07:30 ET Super Bowl Advertisers Brace for a Different Game Day - Kellogg School of Management Professors Available for Interviews

The biggest game in football doubles as the biggest night in advertising – the Super Bowl. This year's game is expected to look and feel different,...


Feb 02, 2020, 23:20 ET Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review

Amazon is a big winner in strategic ad rankings with its "#BeforeAlexa" ad in the 16th consecutive Kellogg School Super Bowl Advertising Review....


Jan 07, 2020, 07:02 ET Super Bowl Advertisers Line Up for the Big Game Day - Kellogg School of Management Professors Available for Interviews

The biggest game in football is the biggest night in advertising – the Super Bowl. This year, the majority of ad spots are sold out and brands such...


Feb 03, 2019, 23:30 ET Microsoft wins at the 2019 Kellogg School Super Bowl Advertising Review

Microsoft was a big winner in strategic ad rankings with its "We All Win" ad in the 15th consecutive Kellogg School Super Bowl Advertising Review....


Jan 08, 2019, 07:58 ET Super Bowl Advertisers Line Up for the Big Game Day -- Kellogg School of Management Professors Available for Interviews

Marketers are gearing up for the biggest night in advertising: the Super Bowl. The stakes are high with advertisers paying potentially upwards of $5...


Feb 04, 2018, 11:40 ET Amazon wins at the 2018 Kellogg School Super Bowl Advertising Review

Amazon was a big winner in strategic ad rankings with its "Alexa Loses Her Voice" ad in the 14th consecutive Kellogg School Super Bowl Advertising...


Jan 10, 2018, 08:02 ET Super Bowl Advertisers Line Up for the Big Game Day - Kellogg School of Management Professors Available for Interviews

The biggest night for advertising is also the biggest night in football: the Super Bowl. Advertiser will pay approximately $5 million for a 30-second ...


Feb 05, 2017, 22:35 ET Mr. Clean is Spotless at the 2017 Kellogg School Super Bowl Advertising Review

Mr. Clean scored big in strategic rankings with its "Cleaner of Your Dreams" ad in the 13th consecutive Kellogg School Super Bowl Advertising Review. ...


Jan 05, 2017, 11:56 ET Advertisers Line Up for Super Bowl LI - Kellogg School of Management Professors Available for Interviews

The Super Bowl is the single largest night for advertising: Brands will pay on average more than $5 million for a 30-second spot. This year's Super...


Feb 07, 2016, 11:46 ET Toyota Scores Big at the 2016 Kellogg School Super Bowl Advertising Review

Toyota Prius led the strategic rankings with its "The Longest Chase" ad in the 12th consecutive Kellogg School Super Bowl Advertising Review. Other...


Jan 06, 2016, 10:02 ET Super Bowl 50 Ads are Sold Out - Kellogg School of Management Professors Available to Discuss Trends

As marketers prepare for the single largest stage in advertising, new and returning brands are paying approximately $5 million for a 30-second spot....


Feb 04, 2013, 01:01 ET Tide Tops 2013 Kellogg School Super Bowl Advertising Review; Lincoln, BlackBerry and Go Daddy Lag the Field

Tide earned top marks for its "miracle stain" ad, winning the ninth-annual Kellogg School Super Bowl Advertising Review. Other top-ranked advertisers ...


Jan 24, 2013, 12:32 ET Kellogg School of Management Faculty and MBA Students to Lead Ninth Consecutive Super Bowl Ad Review

More than 100 million Americans will be anxious to see who emerges victorious on Super Bowl Sunday with the best ad of the year. Will it be a...


Jan 08, 2013, 10:00 ET Kellogg School of Management Faculty Available to Discuss Super Bowl XLVII Ads

With Super Bowl XLVII less than a month away, marketers are gearing up for the biggest night in advertising. And, the stakes are high, with the...


Apr 10, 2012, 01:00 ET Buy Coal? New Analysis from the Kellogg School of Management Shows Purchasing Fossil Fuel Deposits Best Way to Fight Climate Change

Environmental policy has historically been driven by a demand-side mindset – attempting to limit consumption of precious fossil fuels through...


Mar 12, 2012, 01:00 ET New Study From the Kellogg School of Management: College Culture Contributes to 'Academic Disadvantage' for First-Generation Students

A college education is traditionally viewed as the great leveler in American society – an engine of social mobility that provides equal opportunities ...


Jan 25, 2012, 03:50 ET Kellogg School of Management Faculty and MBA Students to Lead Eighth Consecutive Super Bowl Advertising Review

Football fans are eagerly awaiting the faceoff between the New England Patriots and the New York Giants on Super Bowl Sunday. Off the field, it's...


Jul 11, 2011, 09:30 ET The "Hockey Stick" Debate: New Study Finds "Substantial Uncertainty" With Temperature Reconstructions Using Natural Proxies

Since 1998, climate scientists have attempted to reconstruct global annual temperature over the last millennium using natural proxies such as tree...


May 16, 2011, 09:30 ET Following the Vision

What do Martin Luther King, Jr., Gandhi and Steve Jobs all have in common? They are all great leaders who used their vision as a force of change....


May 12, 2011, 09:30 ET Financial Trust Index: Overall Trust In America's Financial System Stumbles to 20 Percent

Trust in America's financial system has stumbled to 20 percent from 26 percent, according to the Chicago Booth/Kellogg School Financial Trust Index....


May 09, 2011, 09:30 ET Lifestyle Branding: The New Frontier of Brand Competition?

What do Apple, Facebook, Starbucks and Harley-Davidson have in common? They've all become lifestyle brands that play an important role in consumers'...


Mar 06, 2011, 11:30 ET Closing the Corporate Gender Gap

Despite continued gains in low to mid-level management positions, women still struggle to break through the corporate glass ceiling for coveted top...


Feb 22, 2011, 09:30 ET Pre-Natal Levels of Testosterone Revealed as Key Factor in Bargaining Behavior

The negotiating process for your desired salary might depend more on hormone levels than the economy, according to a new study. Research from the...


Feb 07, 2011, 12:43 ET Volkswagen Tops 2011 Kellogg School Super Bowl Advertising Review, Lipton Brisk Iced Tea Runs Cold

Volkswagen earned top marks for its "Beetle" and "Star Wars" ads, winning the seventh annual Kellogg School Super Bowl Advertising Review. Other...


Jan 26, 2011, 08:00 ET Kellogg School of Management Faculty and MBA Students to Lead Seventh Consecutive Super Bowl Advertising Review

Between the interceptions and touchdowns on the field, Super Bowl advertisers also engage in a competitive match every February as they aim to...