KYRIE IRVING AND ANTA UNVEIL HÉLÀ SEASON 2 AND HÉLÀ CODE SHOES WITH NEW YORK FASHION WEEK ACTIVATION

NEW YORK, Sept. 9, 2025 /PRNewswire/ -- Global basketball icon Kyrie Irving and ANTA will take center stage during New York Fashion Week with an all-day activation on September 12, 2025, at 214 Lafayette Street, debuting the HÉLÀ Season 2 apparel collection and the highly anticipated HÉLÀ Code shoe line in five bold colorways. The event offers exclusive access for media, fans, and invited guests to experience the next chapter in Irving's creative partnership with ANTA, blending performance innovation with cultural storytelling. Event Schedule: Media Preview (Invite-Only): 11:00 AM – 1:00 PM | Public Experience: 1:00 PM – 5:00 PM | VIP Evening Showcase (Invite-Only): 8:00 PM – 11:00 PM.

THE HÉLÀ CODE: A NEW STANDARD IN STYLE AND PERFORMANCE

Building on the momentum of Irving's first signature collection with ANTA, the HÉLÀ Code shoes embody his creative philosophy—merging sport, artistry, and identity into wearable culture. The collection debuts in five unique colorways, each representing a distinct variation of the HÉLÀ Code.

HÉLÀ CODE IMAGES

Kairoglyphics—As leader of a new generation, Irving channels the regal grace of a pharaoh whose reign is rooted in love, vision, and power. This design reflects his role as athlete, creator, and cultural architect. Materials: Embossed tan Kairoglyphics on the upper, finished with gold trims and brown boot leather hits, merging heritage with durability.
Astral Eye—Guided by the third eye, Irving moves with vision beyond the physical. Each step channels clarity and transformation, turning the grind of daily life into an astral journey of flow and higher purpose. Materials: Cosmic sublimated prints and speckled paint across the upper evoke astral planes, while oversized retro laces symbolize cloaked focus and discipline.
Monotone Codes—Stone Craft, Ink of KAIro and Papyrus White. Three single-color variations showcase timeless versatility while honoring the strength of legacy and grounding. Materials: A mixture of suede and leather in clean white, deep brown, and warm tan. Each design incorporates the Irving Family Camo, a signature pattern representing Kyrie's closest loved ones. Used as lining and print throughout the HÉLÀ collections, the Family Camo is placed nearest to the body as a shield of protection—a reminder of the strength and grounding that comes from family.

PERFORMANCE-DRIVEN DESIGN

The HÉLÀ Code reflects ANTA's performance engineering paired with Irving's skateboarding influences. Each detail balances functionality with storytelling: EVA midsole for comfort and energy return; Herringbone traction outsole ensuring multidirectional grip; Headdress-inspired embroidered upper combining suede, leather, and Kai Code hieroglyphic textures; Cushioned footbed and fit-to-foot tongue delivering breathable, all-day support; Bold board-inspired laces bridging skate culture and basketball heritage.

HÉLÀ SEASON 2: RESILIENCE, PROVISION, METAMORPHOSIS

Complementing the footwear, HÉLÀ Season 2 expands Irving's creative universe with apparel built around three guiding pillars: Resilience, Provision, and Metamorphosis. Design Philosophy: Oversized silhouettes and modular layers adapt to changing environments. Protective jumpsuits transform into shorts, while puffers conceal integrated vests that can be styled or removed as the weather shifts. Each transformation is purposeful, merging function with fashion. Palette: The collection is grounded in three hues—Earthen Clay, Ember Orange, and Feather Blue—each color echoing a pillar and reinforcing the vision of adaptability, purpose, and enduring style. Together, the apparel and footwear define Irving's next chapter: a fusion of performance, fashion, and cultural leadership.

HÉLÀ SEASON 2 IMAGES

ANTA and Kyrie Irving are reshaping the future of basketball footwear—where function meets cultural expression. The KAI series represents more than performance—it's Kyrie's philosophy, artistry, and heritage brought to life. As a global leader in innovative sportswear, ANTA is redefining the sneaker space by merging cutting-edge design with storytelling that resonates with athletes and fans worldwide.

SOURCE ANTA