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La nueva estrategia energética de GWM impulsa el aumento de las ventas
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News provided by

GWM

May 11, 2023, 11:08 ET

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BAODING, China, 11 de mayo de 2023 /PRNewswire/ -- El 8 de mayo, GWM publicó los datos de ventas más recientes. En abril, GWM vendió 93.107 vehículos, con un aumento interanual del 73,14%. El número de vehículos de nueva energía (VNE) vendidos alcanzó los 14.863, un 284,06% más que el año anterior.

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La nueva estrategia energética de GWM impulsa el aumento de las ventas (PRNewsfoto/GWM)
La nueva estrategia energética de GWM impulsa el aumento de las ventas (PRNewsfoto/GWM)

Bajo la tendencia de acelerar la transformación de nuevas energías en la industria automotriz mundial, GWM, una empresa mundial de tecnología inteligente, se ha integrado rápidamente en la tendencia de los VNE inteligentes. Como resultado, el volumen de ventas de VNE de GWM sigue creciendo de manera constante.

GWM ha lanzado diferentes líneas de productos de nueva energía al mercado mundial, como el HAVAL H6 PHEV, H6 HEV, JOLION HEV, GWM TANK300 HEV, GWM TANK500 HEV y WEY Coffee 01. Estos modelos han atraído a los consumidores con su extraordinario desempeño y experiencia basada en inteligencia.

La amplia variedad de productos de la matriz de productos de GWM, combinada con las ventajas de los VNE, impulsa el volumen de ventas de GWM en los mercados extranjeros. En abril, GWM vendió 21.814 vehículos en el extranjero, con un aumento interanual del 182,09%, lo que representa el 23,43% del volumen total de ventas.

Según los últimos datos publicados por la Asociación Nacional de Fabricantes de Automóviles de Sudáfrica (NAAMSA, por sus siglas en inglés), el volumen de ventas de GWM HAVAL supera a BMW y Mazda en la clasificación de marcas locales de automóviles, que les garantiza un lugar entre las 10 mejores.

En el mercado australiano, HAVAL H6 HEV y JOLION HEV han brindado a los consumidores locales una nueva experiencia de movilidad con las tecnologías inteligentes de los VNE. Según el informe de ventas de automóviles nuevos de la Federal Chamber of Automotive Industries VFACTS, el volumen de ventas de GWM se disparó un 63,8% en abril.

En respuesta a la demanda de movilidad ecológica e inteligente de los consumidores en distintas regiones, GWM sigue ampliando sus nuevas líneas de productos de energía. GWM exhibió más de 15 VNE como su debut ante el público en el Auto Shanghái 2023. El nuevo SUV medio de nueva energía de GWM HAVAL (apodado Fierce Dragon MAX en el mercado chino), el GWM TANK400 y el POER Shanhai HEV se presentaron a nivel mundial. Mientras tanto, GWM llevo a cabo la Conferencia Global 2023, en la que presentó su expansión global, el ecosistema forestal y la futura planificación estratégica de nuevas energías.

En el campo de las nuevas energías, GWM siempre ha aumentado continuamente la inversión en I+D de nuevas tecnologías para impulsar la actualización de productos. El año pasado, GWM invirtió CNY 12.181 millones en I+D, un aumento interanual del 34,34%. Para 2025, GWM invertirá un total de CNY 100.000 millones en I+D de nuevas energías y tecnologías inteligentes.

Actualmente, GWM ha establecido nuevas soluciones energéticas que abarcan la energía eléctrica pura, de hidrógeno y la híbrida. Para satisfacer las diversas necesidades de los consumidores, GWM ha lanzado recientemente nuevas tecnologías avanzadas, incluida la Hi4 (Hybrid intelligent 4WD) y la arquitectura superhíbrida todoterreno Hi4-T. El lanzamiento frecuente de nuevas tecnologías y productos ha consolidado la imagen de GWM como fabricante de automóviles inteligentes y de nueva energía.

En el futuro, GWM avanzará de manera constante su nueva estrategia de transformación energética y seguirá consolidando el ecosistema forestal. GWM presentará modelos más inteligentes de nuevas energías a nivel mundial para brindar una experiencia "más verde, mejor y más segura" con tecnología avanzada.

Foto: https://mma.prnewswire.com/media/2074948/GWM.jpg

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