Lane Bryant to Support Breast Cancer Awareness With This Body Stands Strong Campaign
The Brand will partner with the American Cancer Society on a comprehensive campaign to support the Society's Making Strides Against Breast Cancer Initiative
Sep 29, 2016, 12:03 ET
COLUMBUS, Ohio, Sept. 29, 2016 /PRNewswire/ -- Lane Bryant, the nation's leading women's specialty size apparel brand, will launch its This Body Stands Strong campaign in support of the American Cancer Society's Making Strides Against Breast Cancer initiative on September 30th.
The cause-dedicated This Body Stands Strong aligns with Lane Bryant's national body positive campaign, This Body. Lane Bryant recently revitalized the This Body campaign, featuring new imagery and a new manifesto that encourage all women to show the world that her body is beautiful.
Since 2012, Lane Bryant customers and associates have contributed almost $2 million dollars to the American Cancer Society's Making Strides Against Breast Cancer initiative. The brand aims to increase its 2016 contribution by 5% for a total contribution of $2.5 million dollars in 5 years.
As a National Corporate Supporter of the American Cancer Society's Making Strides Against Breast Cancer initiative, Lane Bryant aims to inspire women to contribute and educate them on risks, prevention and where to find help through multiple channels. Lane Bryant's This Body Stands Strong campaign will span across all facets of the brand, from its social media pages to its clients' in store experience, spreading awareness of the disease while raising contributions in stores and online.
This year, Lane Bryant has partnered with the American Cancer Society to celebrate the strength of many inspiring Breast Cancer Survivors. Prior to the campaign's launch, a group of Breast Cancer Survivors were treated to a special photoshoot, along with their supporters, Lane Bryant associates and model Precious Lee. Imagery from the photoshoot will be featured across the brand's social media and digital channels throughout the campaign.
The brand will also host makeover events in 10 stores across the country on October 2nd (an event in Boston will be held October 1st). During each event, Breast Cancer survivors will receive makeovers including hair, makeup, and a new head-to-toe Lane Bryant outfit. Each survivor will have her moment in the spotlight as her new look is revealed during an in-store event held after the makeovers take place.
Lane Bryant will also offer multiple opportunities for clients to contribute to the American Cancer Society. Cause-dedicated products will be available in stores and on the brand's website, with 10% of the purchase price (up to $200K) being contributed to the American Cancer Society. Clients will also have the opportunity to "round up" their in store purchase(s) at the register.
Store and Home Office Associates for the brand will also be encouraged to take part in their local Making Strides Against Breast Cancer walks across the country.
For more information about Lane Bryant and its role in Breast Cancer Awareness Month, please visit www.lanebryant.com.
About Lane Bryant®: Lane Bryant® is the nation's leading women's specialty size apparel brand, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 764 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About the American Cancer Society:The American Cancer Society is a global grassroots force of 2 million volunteers saving lives in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 23 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings and more. For more information, to get help, or to join the fight, call us anytime, day or night, at (800) 227-2345 or visit cancer.org.
SOURCE Lane Bryant