Later Debuts Exciting New Features for Social Media Marketers During Quarterly Showcase "The Drop"

New Later Social features will help SMBs and creators streamline social workflows, measure impact and grow across social platforms

BOSTON, Sept. 25, 2025 /PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced a series of product enhancements across its platform to help marketers enhance creativity and drive significant impact with social. Many of these will be featured in The Drop, Later's new quarterly showcase of the latest product innovations, presented by the product experts building them, where customers get a firsthand look at what's new and what's next on the Later platform.

"Social media is evolving rapidly and our customers need a partner that helps them navigate what's next," said Nicki Seaborn, SVP, Head of Later Social. "The Drop brings our innovation into one place, whether that's how marketers should be leveraging emerging platforms like Threads and Snapchat, or delivering deeper insights through social listening and analytics. We unlock brands and creators to spend less time managing complexity, and more time building real connections with their audiences."

The Drop brings together social media marketers and agencies to see and experience the updates from Later that drive the most impact. The latest capabilities released span across analytics, collaboration, competitive insights, and platform support, reinforcing Later Social's mission of helping SMBs and creators with tools that simplify social media management while setting the pace with a rapidly evolving marketplace.

Seaborn added, "Later sits at the center of millions of data points from hundreds of thousands of users, spanning content performance, conversations, and more. That scale gives us a unique and real-time view into how social is shifting. It's this depth of insight that fuels innovations like Future Trends, helping brands such as Fashion Nova, Kylie Cosmetics, and ESPN anticipate what's next and shape the conversation while others try to catch up."

New and upcoming capabilities featured in The Drop include:

• Custom Analytics & Post Tagging: Powerful, cross-platform reporting tools that give teams the flexibility to track performance their way with less time wasted on manual reporting.
• External Approval Workflow: Streamline client and stakeholder reviews with an easy, login-free way to give feedback and approval on content before it goes live.
• Brand DNA: Discover what sets your brand apart with insights into top engagement drivers, recommended creator personas to partner with, and data-backed content opportunities to grow faster.
• Competitive Benchmarking: Get a clear view of how your brand stacks up, with side-by-side metrics like engagement rate, follower growth, and posting activity.
• Threads and Snapchat Scheduling: Plan and publish content to two of today's fastest-growing platforms, alongside Instagram, TikTok, Facebook, Pinterest, YouTube and LinkedIn in one place.
• Best Time to Post Enhancements: Eliminate the guesswork with data-backed recommendations customized for Instagram Reels, feed posts, and Stories.
• Social Inbox: Manage DMs and comments across platforms from one centralized hub to engage with your audience faster and more effectively.

Register for The Drop – Launching September 25th at 2:00PM PDT and available on-demand. Tune-in to see these new features in action and put them to work for your brand: https://later.com/resources/webinar/the-drop-whats-new-at-later.

About Later
Later is the enterprise leader in influencer marketing and social media management software, services, and data. Our integrated platform empowers brands, agencies, and creators to maximize the value of social through streamlined workflows—from creator discovery and affiliate marketing to content scheduling and ROI measurement. Leveraging proprietary insights from billions of social interactions and deep integrations with platforms like Meta and TikTok, Later provides data-driven guidance to drive audience growth, engagement, and revenue. Trusted by brands like Crumbl, Pottery Barn, Crayola, and YouTube, and known for pioneering Link in Bio, we bridge creativity and performance to deliver measurable outcomes and lead in the creator economy. To learn more, visit later.com.

Media Contact:
Brittany Landau
[email protected] 

SOURCE Later