Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Legends Lead the Way: New Edition Way Tour Sells Out Week One and Redefines Live R&B for 2026

Black Promoters Collective (PRNewsfoto/Black Promoters Collective)

News provided by

Black Promoters Collective

Feb 03, 2026, 17:38 ET

Share this article

Share toX

Share this article

Share toX

Produced by the Black Promoters Collective (BPC), Massive Sold-Out Shows Draw Diverse Crowds in Opening Week as the Legendary Trio Delivers an Immersive, Theatrical Spectacle Unlike Anything Seen Before

Early Rave Reviews:

LA Times | Pollstar | Ebony

HOUSTON, Feb. 3, 2026 /PRNewswire/ -- The Black Promoters Collective is pleased to announce the arrival of the New Edition Way Tour, an event that's not just redefining the concert experience in 2026 but rewriting the rules of live entertainment. With back-to-back sold-out nights, these shows have shattered expectations. Headliner New Edition with Boyz II Men, and Toni Braxton are delivering the definitive R&B event of the year.

Find photos and recaps here.

Continue Reading
NEW EDITION, BOYZ II MEN & TONI BRAXTON JOIN FORCES FOR “THE NEW EDITION WAY TOUR”
NEW EDITION, BOYZ II MEN & TONI BRAXTON JOIN FORCES FOR “THE NEW EDITION WAY TOUR”

The second the lights dim, the arena erupts into a multi-sensory, high-octane spectacle that fuses breathtaking theatrical storytelling with relentless musical energy. The centerpiece: a newly created showtime elevated single, "We Going Out Tonight," uniting all three legendary acts in one unforgettable moment. Even more powerful is the diversity pouring from the stands — fans of every background, every generation, every walk of life, all coming together for a celebration of R&B's finest.

New Edition delivered pure, unmatched energy, performing hit songs that defy time and continue to ignite their fanbase. Their choreography remains second to none, drawing not only screams from the crowd but fans in the stands breaking into the iconic dance moves straight out of the classic music videos. Spanning the 80s, 90s, and 2000s, New Edition delivered every era with precision, passion, and showmanship that no other act on the planet can match.

The opening night in Oakland saw California Congresswoman Lateefah Simon, present New Edition with a Certificates of Congressional Recognition, one of the greatest honors that Congress bestows.

The second night in Las Vegas brought an electric surprise — the reveal of Boyz II Men's fourth founding member Michael McCary, who was clearly emotional, sharing the stage while sending the arena into a frenzy. The moment quickly went viral on social media. Throughout the night, Boyz II Men delivered a masterclass in vocal harmony, performing in the round in a 360-degree celebration that made every seat feel like the best seat in the house.

Toni Braxton made an illustrious grand entrance via riser, electrifying the crowd from the moment she appeared. From her flawless vocal delivery on hits like "Breathe Again" and "Just Be a Man About It" to every detail of her visual presentation, Braxton commanded the stage. Her stunning costume changes — from shimmery gowns to angelic regalia — punctuated the evening, keeping the spectacle as dynamic as the music itself. Adding to the night's surprises, Braxton brought out social media influencer and journalist Kayla Nicole for a special cameo during the Los Angeles stop — a full-circle moment that came months after Nicole went viral for recreating a scene from Braxton's Grammy Award-winning "He Wasn't Man Enough" music video for Halloween, sending the crowd into a frenzy.

In addition to the Boyz II Men surprise, the third night included a show-stopping appearance by B2K, who performed "Bump, Bump, Bump," receiving an electric reception by fans who jumped out of their seats in Los Angeles. The group recently went viral after paying homage to headliner New Edition at a Grammy event and will embark on a reunion tour this Spring brought to you by Black Promoters Collective.

The New Edition Way Tour is raising the bar for live music everywhere. In a world overflowing with spectacle, this tour brings heart, history, and harmony to the forefront, creating a non-stop party that leaves every attendee buzzing. With word spreading like, the New Edition Way Tour stands as the undisputed must-see event of the year.

The opening nights drew an impressive roster of celebrities, influencers, and dignitaries, including Barry Bonds, Tina Knowles, Sanaa Lathan, Kelly Rowland, Martin Lawrence, DeWayne Wade, Gabrielle Union, Judge Mathis, Jermaine Dupri, Brian Michael Cox, DJ Cassidy, Spectacular from Pretty Rickey, actress AJ Johnson, radio personality Big Boy and more.

Be sure to catch the next show in Chicago on Wednesday, February 4th at the United Center. You don't want to miss it!

About New Edition
Supergroup New Edition is one of the most influential R&B groups of all time, redefining pop and soul with their signature harmonies, choreography, and timeless hits. Formed in Boston, the group— Ronnie DeVoe, Bobby Brown, Ricky Bell, Michael Bivins, Ralph Tresvant, and Johnny Gill—has sold over 50 million albums worldwide, including solo projects, and delivered chart-topping classics like "Candy Girl," "Cool It Now," "Mr. Telephone Man," "If It Isn't Love," "Can You Stand the Rain," and "Hit Me Off." The group scored multiple No. 1 singles on the R&B charts and Top 10 hits on the Billboard Hot 100. Over their storied career, New Edition has won American Music Awards, multiple Soul Train Awards—including the Soul Train Lifetime Achievement Award, a BET Lifetime Achievement Award, and induction into both the Black Music & Entertainment Walk of Fame and the National R&B Hall of Fame. Their star continues to shine with a Hollywood Walk of Fame star, an award-winning Las Vegas residency, and induction into the NAACP Image Awards Hall of Fame. Their enduring legacy was further immortalized in BET's record-breaking The New Edition Story, a celebrated biopic honoring their four-decade journey of brotherhood and musical excellence.

About Black Promoters Collective
Since 2022, the Black Promoters Collective (BPC) has solidified its position as a powerhouse in the entertainment industry, achieving remarkable milestones and leaving a lasting impact on the music landscape. As the only wholly Black-owned live music company on the Global Pollstar Top 100 Promoters list, the BPC ranks at an impressive #39, highlighting the collective's significant presence and influence in the industry. Additionally, their recognition as the #3 Pollstar Global Top Urban Promoter/Producers underscores their specialization and expertise in curating urban music experiences. Recently added to the 2025 Essence Power List, the BPC has also been featured three times on the Billboard Power Players List, further attesting to its exceptional leadership and contributions to the music business. The CEO of BPC has been named to the inaugural Billboard Live Music Power Player List. The BPC is a coalition of six of the nation's top independent concert promotion and event production companies. It is a 100% Black-owned business whose mission is to be the world's leading producer and provider of culturally relevant live entertainment experiences. To learn more, visit http://www.blackpromoterscollective.com.

For show review consideration, please contact:
TreMedia for Black Promoters Collective:
Tresa Sanders — [email protected]
Daylan Cole — [email protected]

SOURCE Black Promoters Collective

21%

more press release views with 
Request a Demo

Modal title

Also from this source

Jazz in the Gardens Just Got Bigger: Legends Added to the 2026 Lineup

Jazz in the Gardens Just Got Bigger: Legends Added to the 2026 Lineup

Jazz in the Gardens (JITG) Music Festival, named one of the nation's top festivals by Newsweek and Miami New Times' Best Music Festival for 2025,...

Jeremih, Waka Flocka, Amerie, Yung Joc, Crime Mob, Dem Franchize Boyz and Special Guests, Pretty Ricky Join the Ultimate Celebration

Jeremih, Waka Flocka, Amerie, Yung Joc, Crime Mob, Dem Franchize Boyz and Special Guests, Pretty Ricky Join the Ultimate Celebration

The moment fans have been eagerly anticipating has finally arrived. After two decades, one of the most iconic R&B groups, B2K, who are celebrating...

More Releases From This Source

Explore

Music

Music

Entertainment

Entertainment

African American

African American

Awards

Awards

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2026 Cision US Inc.