Lexus Design Award 2021 Selects Six Finalists

TOKYO, Jan. 28, 2021 /PRNewswire/ -- Lexus today announced the six finalists for the Lexus Design Award 2021, selected by a distinguished jury from among 2,079 entries submitted by creators in 66 countries.  Four leading design experts will directly mentor the finalists, giving them a once-in-a lifetime experience as they prototype their ideas with a per-project budget capped at 3,000,000 yen (approx.$25,000 USD).

This year marks the ninth edition of the Lexus Design Award, which was established to support up-and-coming creators. The program recognizes fresh design talent and showcases their innovations on a prominent and respected international platform. In selecting this year's six finalists, judges looked for innovative ideas that embodied the three key principles of the Lexus brand – Anticipate, Innovate, and Captivate – with an emphasis on design that leads to a better tomorrow.

Lexus Design Award 2021 Finalists

• CY-BO by Kenji Abe (Japan)
• Sustainable, reusable packaging material that can be assembled like cells.
• Heartfelt by Gayle Lee and Jessica Vea (New Zealand & Tonga, based in New Zealand)
• A device that enables virtual hugs.
• InTempo by Alina Holovatiuk (Ukraine)
• Mitts that may help distract from stressful situations by novel usage of rhythm and music.
• KnitX by Irmandy Wicaksono (Indonesia, based in USA)
• Digital 3D knitting of functional, electronic textiles for multi-modal visual, auditory, and tactile material interaction.
• Solar Desalination Skylight by Henry Glogau (Dual New Zealand & Austria, based in Denmark)
• Device that uses seawater to create natural diffused light, drinking water, and leftover salt for energy creation.
• Terracotta Valley Wind by Intsui Design (China, based in Japan)
• A terracotta evaporative cooling system for subway stations utilizing train-induced wind to function.

Lexus Design Award 2021 judge Greg Lynn said, "In the middle of a changing climate and a global pandemic there was a predictable urgency to the problems being addressed by the designers. Across all the proposals we saw, there was also a humanity and intimate scale."

In mid-January the six finalists participated in a five-day workshop with the four Lexus Design Award 2021 mentors: Joe Doucet, Sabine Marcelis, Mariam Kamara, and Sputniko!. Following the workshop, mentor Mariam Kamara said, "The mentoring sessions have been quite stimulating. I was struck by the level of optimism and commitment the finalists have shown in their designs. In this new COVID-19 reshaped world, their visions and sensitivity is a gift to us all. Each one of them was incredibly passionate about the projects and demonstrated a strong motivation to delve deeper and do the necessary research to strengthen the final result. Though the mentoring was remote, a combination of powerful online tools and well-prepared finalists made for a fluid, productive, and enjoyable process. I look forward to seeing where they take their designs in the coming months." The mentors' passion for nurturing young talent combined with a richly challenging curriculum resulted in highly instructive and productive sessions that fully engaged the finalists and mentors.

Finalists will continue to work with the mentors as they develop their prototypes toward the Grand Prix selection.  Judging panel of renowned design leaders: Paola Antonelli, Dong Gong, Greg Lynn and Simon Humphries will select Grand Prix Winner based on their final prototypes and presentations in April 2021.

For more information, please visit LexusDesignAward.com
Official Hashtag: #lexusdesignaward

| ABOUT LEXUS

Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world's first luxury hybrid and has since sold over 1.5 million hybrid vehicles.

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide.

Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.

| ABOUT LEXUS DESIGN AWARD

Launched in 2013, the Lexus Design Award is an international competition for up-and-coming creators from around the world. The Award seeks to contribute to society by supporting designers and creators whose work shows potential to shape a better future. Six finalists gain a rare opportunity to prototype their designs under the mentorship of leading designers. The Lexus Design Award provides global media exposure to drive  professional career  advancement.

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SOURCE Lexus

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