TORRANCE, Calif., March 11, 2011 /PRNewswire/ -- Lexus ranked highest in customer satisfaction among luxury brands in the J.D. Power and Associates 2011 Customer Satisfaction Index (CSI) Study(SM). Lexus achieved an overall CSI score of 846 on a 1,000-point scale, 27 points above the segment average and the highest numerical score in the study, regardless of segment.
The Lexus brand also led in three of five measures in the CSI Study. Those areas include Service Initiation, Service Facility and Service Quality.
"First and foremost, taking care of customers is our number one goal," said Mark Templin, Lexus group vice president and general manager. "We are proud of our retail partners. Lexus dealers consistently do the best job of exceeding customer expectations and we are thrilled that their efforts resulted in Lexus being the highest ranked brand in CSI for the 14th time, the most of any brand."*
The 2011 CSI Study is based on responses from owners and lessees of 2006 to 2010 model-year vehicles. The study was fielded from October through December 2010. Lexus ranked highest in the J.D. Power and Associates Customer Satisfaction with Dealer Service (CSI) Study in 2011, 2010, 2009, 2006, 2001-1997 and 1995-1991.
Lexus is the leading luxury automaker in the United States. With its reputation for high-quality products and exemplary customer service from its 229 dealers, Lexus has been the top-selling luxury automaker for 11 years in a row. In addition, Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sport CT 200h hybrid to the V10 super, the LFA.
*Lexus ranked highest in the J.D. Power and Associates Customer Satisfaction with Dealer Service (CSI) Study in 2011, 2010, 2009, 2006, 2001, 2000, 1999, 1998, 1997, 1995, 1994, 1993, 1992 and 1991 (tie).