Lifestory Research Reports: Groundbreaking study on the American Dream

May 26, 2015, 09:00 ET from Lifestory Research

NEWPORT BEACH, Calif., May 26, 2015 /PRNewswire/ -- What is the American Dream today? Lifestory Research identifies Americans' new aspirations in a groundbreaking national study that shows significant change in how people now define the American Dream.

After traversing the country interviewing in person more than 200 people, and then conducting a survey among a nationally representative sample of 1,400 people, Lifestory Research reaches new conclusions about the condition and achievement of the American Dream. The study finds that today's Americans have redefined the traditional features of the dream. In place, Americans are describing their aspirations based upon a new set of surprising attitudes that has them looking inward.

"Our research on the American Dream found two major findings," said Eric Snider, President and Chief Research Officer of Lifestory Research. "First, the American Dream is no longer defined as the accumulation of wealth and possessions. Instead, we found that the most important feature defining the American Dream today is the ability to achieve a happy and healthy mental life. Second, we found that happiness in life is in part based on the achievement of certain facets of the American Dream."

This idea that the American Dream is more than material prosperity contrasts the commonly held view that people work longer and harder at their jobs so they can have luxury automobiles, bigger homes, and a world of physical wealth. As this research shows, Americans have begun to broaden the definition of happiness to include their own physical and mental well-being. The American Dream has become partitioned into accumulating the fruits of hard labor as well as attaining a fulfilling life centered on a positive state of mind.

These findings provide an updated understanding as to the status and direction of the American Dream today.

Detailed information about the study can be found at:

About Lifestory Research

Headquartered in Newport Beach, Calif., Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We take a consumer-centered approach to helping developers, home builders, financial institutions, product manufactures, utilities, and organizations serving customers in their homes. We provide timely analysis that allows our clients to make informed decisions. Our research is backed by in-depth consumer and market intelligence that drives confident business decisions.


SOURCE Lifestory Research