Lil Jon Stars in Hyundai's "I See You" Ad Celebrating Culture and Style in the All-New 2026 Palisade Hybrid
- The " I See You" campaign fuses music, style and authentic storytelling to capture the heart of the modern Black family SUV shopper
- The advertisement stars Grammy Award-Winning music icon Lil Jon and was directed by acclaimed filmmaker Joshua Kissi
- New campaign part of the award-winning "OKAY Hyundai" series
FOUNTAIN VALLEY, Calif., Oct. 2, 2025 /PRNewswire/ -- Hyundai Motor America, in collaboration with its agency, Culture Brands, today launched "I See You," a dynamic new marketing campaign for the all-new 2026 Hyundai Palisade Hybrid. As the latest chapter in the award-winning "OKAY Hyundai" series, this campaign harnesses music, community and memorable moments that celebrate style, joy and culture—with the vehicle at the heart of it all.
The ad explores the intersection of family and the celebration of cultural moments, with multi-platinum artist and the ultimate hype man Lil Jon providing his stamp of approval for the head-turning vehicle with his signature tagline. Through a series of vibrant vignettes set to Lil Jon's iconic crunk era sound, the Palisade Hybrid becomes the centerpiece of everyday triumphs and unforgettable experiences, from HBCU homecomings to outdoor block parties and Sunday brunches.
"With the new Palisade Hybrid, we're not just introducing a vehicle—we're honoring the moments that matter most to our consumers," said Sean Gilpin, vice president, global sales marketing for Hyundai Motor Company and chief marketing officer for Hyundai Motor America. "Partnering with Culture Brands and Lil Jon, we've created a campaign that champions authenticity, sophistication and the power of seeing yourself celebrated on screen."
Eunique Jones Gibson, CEO and Chief Creative Officer, Culture Brands, added, "OKAY! is more than a catchphrase—it's a cultural affirmation. This campaign shows how Hyundai's latest SUV fits seamlessly into the lives of style-conscious, value-driven Black families, with all the features, flair and reliability they deserve."
Helmed by renowned Ghanaian American filmmaker Joshua Kissi of division7, the campaign delivers cinematic storytelling and striking visuals, capturing families and friends in moments of joy, pride and connection. Each spot is infused with the energy and authenticity that defines Culture Brands' approach, ensuring audiences feel seen and celebrated.
The all-new 2026 Hyundai Palisade Hybrid debuts with an elegant, sophisticated new design inside and out, a hybrid powertrain offering over 600 miles of driving rangei, and a spacious, tech-forward interior perfect for family, friends and every occasion. The Palisade Hybrid also features advanced safety and connectivity, along with America's Best Warranty, further solidifying its position as the ultimate family SUV.
To further amplify the campaign, Hyundai and Culture Brands will launch a robust digital and social initiative with behind-the-scenes content featuring Lil Jon. The campaign will be featured across platforms, as well as Instagram and YouTube.
Culture Brands
Culture Brands is an independent, minority and woman-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by advertising veteran Eunique Jones Gibson, the agency creates culturally relevant and affirming campaigns that engage African-American audiences by ensuring they are seen, heard and valued. Culture Brands' owned and operated media platform and consumer brands such as the award-winning Because of Them We Can and IYKYK Games allow them to remain in two-way conversation with the African-American community. The agency is headquartered right outside of the nation's capital in Lanham, MD. www.culturebrands.co.
About Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit www.hyundainews.com.
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i Estimated driving range of 619 miles for 2026 Palisade Hybrid Blue SEL Premium based on a fully-charged battery. Estimated ranges for other trims vary. Estimates based on internal testing with anticipated EPA certification pending. For comparison purposes only. Actual range will vary based on a number of factors, including vehicle options, driving conditions and habits, vehicle and battery's condition and outside temperature.
SOURCE Hyundai Motor America
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