- Irresistible Philly flavor blended with star power from Super Bowl LIX Champion and Philadelphia Eagles running back Saquon Barkley
- The new Ultimate Cheesesteak Pizza provides crave-worthy flavor and unbeatable value just in time for football season
DETROIT, Sept. 8, 2025 /PRNewswire/ -- Just in time for kickoff, Little Caesars is huddling up with a bold new addition to its roster: Cheesesteak Crazy Puffs, the latest mouthwatering innovation in its lineup. Available for a limited time starting September 8, this craveable handheld product is redefining gameday food - just $3.99 for four satisfying Crazy Puffs filled with sliced steak, melted cheeses, onions, and topped with parmesan.
The campaign is headlined by Philadelphia Eagles running back Saquon Barkley, who stars in Little Caesars' latest commercial and will champion the product throughout the season. His speed, power and Pennsylvania roots make him the perfect partner to introduce this bold new take on the classic cheesesteak.
"Our guests are always looking for value, flavor, and something fun, and these new Cheesesteak Crazy Puffs deliver on all three fronts," said Greg Hamilton, Chief Marketing Officer at Little Caesars. "With Saquon helping us bring these to the spotlight, we know fans everywhere will be excited to make them part of their gameday ritual."
Also joining the roster this season is the new Ultimate Cheesesteak Pizza, a hearty large round pizza topped with cheesy white sauce, mozzarella, steak, onions, green peppers, and mushrooms - delivering the most toppings at the nation's best price. Available online starting at $14.99, the Ultimate Cheesesteak Pizza is the perfect sidekick to the Crazy Puffs, giving fans more ways to enjoy the flavors they love.
The Cheesesteak Crazy Puffs are available Hot-N-Ready from 4–8 PM, while the Ultimate Cheesesteak Pizza is available online only. Both products launch September 8 nationally and are available for a limited time during the NFL season.
About Little Caesars®
Little Caesars, the Best Value in Pizza*, was founded by Mike and Marian Ilitch as a single, family-owned restaurant in 1959 and is headquartered in downtown Detroit, Michigan. It is the third-largest pizza chain in the world, with restaurants in each of the 50 U.S. states and 30 countries and territories.
Known for its HOT-N-READY® pizza, Crazy Puffs®, and famed Crazy Bread®, Little Caesars uses quality ingredients, like fresh, never-frozen mozzarella and Muenster cheese and sauce made from fresh-packed, vine-ripened California crushed tomatoes. The brand is known for innovation and is home to the exclusive Pizza Portal® pickup, a heated, self-service mobile order pickup station. Little Caesars is also the Official Pizza Sponsor of the NFL.
A high-growth company with over 65 years in the $150 billion worldwide pizza industry, Little Caesars continually looks for franchisee candidates to join the team in markets worldwide. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers a simple operating system, a reputation for taste and value, and strong brand awareness with one of the most recognized characters in the country, Little Caesar. Little Caesars is proud to be part of the Ilitch Companies family of businesses.
For more, visit LittleCaesars.com and follow Little Caesars on TikTok, Instagram, and X.
*Limited to top 4 national pizza chains
SOURCE Little Caesars Pizza

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