Lysol Introduces The First Air Filter Certified Asthma & Allergy Friendly™ By The Asthma And Allergy Foundation Of America

ROBERTSDALE, Ala., Sept. 24, 2013 /PRNewswire/ -- Despite our efforts to live healthier, "greener" lives, many of us don't think about the air in our homes and how it impacts the health of our families. And with Americans spending approximately 90 percent of their time indoors[1], it is particularly important that we pay attention to indoor air quality.

Allergens and other pollutants – such as pollen, dust, mold spores and pet dander – make their way into our homes and impact the quality of the air we breathe.  Even in the fall and winter months, allergens and other pollutants can settle in our air vents and circulate repeatedly through our homes by our heating systems – leading to sneezing, itchy and watery eyes, runny noses, sore throats, headaches and fatigue. Allergens also can trigger asthma symptoms such as coughing and wheezing and other serious health conditions.[2]

Lysol® Triple-Protection Air Filters – the first air filters certified asthma & allergy friendly™ by the Asthma and Allergy Foundation of America (AAFA) – trap airborne particles like allergens, neutralize odors naturally and inhibit the growth of bacteria on the filter using an all-natural antimicrobial agent.

"A healthy home starts with clean air. Using a Lysol® Triple-Protection Air Filter is one of the least expensive – and most effective – things families can do to remove harmful allergens and pollutants from the air in their homes, improving indoor air quality and overall health," said Jim Gates, brand manager at Quality Filters, which manufactures Lysol® Triple-Protection Air Filters. "AAFA's asthma & allergy friendly certification underscores the benefit of Lysol® Triple-Protection Air Filters for any health-conscious family, but especially for those impacted by asthma and allergies."

As part of AAFA's asthma & allergy friendly™ certification, Lysol® Triple-Protection Air Filters underwent rigorous scientific testing that proved that the filters trap airborne allergens like pollen, dust mite particles, pet dander and other pollutants that you don't want to breathe. Lysol® Triple-Protection Air Filters:

• reduce airborne pollen by 95 percent
• reduce airborne dust mite allergen by 92 percent
• reduce airborne pet dander by 85 percent

"Indoor air quality is critical to anyone's health, but it's particularly important for the 60 million Americans impacted by asthma and allergies," said Mike Tringale, vice president of external affairs at AAFA. "The testing we did to certify Lysol® Triple-Protection Air Filters shows that the filter is more suitable for people living with asthma and allergies."

Lysol® Triple-Protection Air Filters can be purchased at Amazon.com, Menards Home Improvement Stores and other retailers listed at www.LysolFilters.com. To learn more about the importance of healthy indoor air, the role that air filters play in improving indoor air quality and Lysol® Triple-Protection Air Filters with AAFA's asthma & allergy friendly™ certification, visit www.LysolFilters.com.  

About Lysol^® / Reckitt Benckiser

Reckitt Benckiser (RB) is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000, net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation — typically about 35 percent of net revenue comes from innovations launched in the prior three years. It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol^®, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French's, and they account for 70% of net revenue. RB people are at the heart of the company's success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the company has the most ambitious corporate responsibility program in the industry through its Carbon 20 initiative. Headquartered in the United Kingdom, the company employs about 25,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries. For more information, please visit www.RB.com.

[1] U.S. Environmental Protection Agency. 1989. Report to Congress on indoor air quality: Volume 2. EPA/400/1-89/001C. Washington, DC.

[2] http://www.epa.gov/iaq/pubs/careforyourair.html#improving

Contact Information:
Stephanie Libby
678-296-5498
[email protected]

SOURCE Lysol