Made for Baby and Designed for You: The New BRITAX® BABY CARRIER Takes Comfort to the Next Level

CHARLOTTE, N.C., June 1, 2011 /PRNewswire/ -- BRITAX, the leader in child safety, is pleased to announce their entry into a new product category by introducing a soft-structured baby carrier that offers optimal comfort for both parent and child.  The new BRITAX BABY CARRIER line features the CarryLong System, which reduces the risk of back and shoulder strain during extended wear by distributing weight across the shoulders, back and hips.  

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Through extensive research, BRITAX learned that parent or caregiver comfort was one of the top five concerns for parents when choosing a baby carrier.  "We discovered a recurring theme of back and shoulder strain when users wore the leading baby carriers for extended periods of time," said Claudia Prager, product manager for BRITAX.  "As a mother of two young children, I experienced the same issues with my carrier and was determined to find a solution so more parents could carry their infants and young toddlers longer and more comfortably."

Research also indicated that 86% of parents prefer the front carry position with the option of facing inward or outward.  BRITAX answered with an ergonomically engineered carrier that accommodates infants through toddlers from 8 pounds up to 32 pounds in these most popular carrying positions.

In addition to comfort and versatility, the BRITAX BABY CARRIER was designed for effortless daily use. The over-the-head design makes it easy to get the carrier on and off, one-handed buckles and snaps simplify getting your child in and out of the carrier, and both the harness and waist belt straps have been constructed for easy adjustment.

Coming from the leader in child safety, the BRITAX BABY CARRIER has been engineered to keep baby safe, as well. Adjustable head support provides head and neck stability for younger infants and leg loops create a snug fit for smaller babies. A secure harness and pouch design ensures that baby will stay securely within the carrier.  

The BRITAX BABY CARRIER line comes in two gender-neutral fashions (black and navy), and the BABY CARRIER ORGANIC is available in tan. The carrier includes a removable infant insert that positions smaller babies naturally, as well as a plush (100% cotton), machine washable bib.  Additional accessories, sold separately, include a SEAT EXTENDER INSERT (Black & Navy MSRP $24.99; Organic Tan MSRP $26.99) enhancing longer-wearing comfort through balanced weight distribution when used facing inward, as well as a set of BABY CARRIER BIBS (MSRP $19.99) for maximum coverage and protection of the carrier.  

Available in early Summer, 2011, the BRITAX BABY CARRIER exceeds all American Society for Testing and Materials (ASTM F2236-09a) and Consumer Product Safety Improvement Act of 2008 (CPSIA) requirements and is certified by the Juvenile Products Manufacturers Association (JPMA).  The suggested retail price for the BRITAX BABY CARRIER is $129.99 and $139.99 for the BRITAX BABY CARRIER ORGANIC.  For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.  

Media Contact:
Kate Clark
BRITAX Child Safety, Inc.
[email protected]
704-409-2269

SOURCE BRITAX Child Safety, Inc.