To help fans recover after an intense game or workout, Planet Fitness is taking its Black Card Spa® on the road. Equipped with a HydroMassage™ bed, massage chair and a CyroLounge+, the mobile Black Card Spa® will visit select cities near major basketball arenas this spring, including:
- Atlanta, GA: March 28 and 30
- Birmingham, AL: March 31
- San Antonio, TX: April 4–7
Follow Planet Fitness on social media to find out exactly where the mobile Black Card Spa® will be before and after the games.
To help kickstart the mobile Black Card Spa® tour, Planet Fitness has also teamed up with broadcast legend Dick Vitale, who knows firsthand the stress that comes with the March basketball season. Fans will see the legendary Dick Vitale on social media relaxing and recovering in the Black Card Spa®.
"I've seen a lot of close games, heartbreaking upsets, and buzzer-beating wins, and they can definitely test your strength," said Dick Vitale, college basketball analyst. "I'm excited to partner with Planet Fitness to help fans rebound and recover with the on-the-road mobile Black Card Spa® and in their 2,700+ clubs nationwide. It's going to be awesome baby!"
"March basketball is all about endurance, strength, and recovery—both on and off the court. At Planet Fitness, we're here to help fans and all fitness levels stay strong and feel refreshed with our high-value, Judgement Free fitness experience," said Brian Povinelli, Chief Marketing Officer at Planet Fitness. "Whether you're celebrating a big win, shaking off a tough loss, or just looking to recharge, our PF Black Card® amenities and Black Card Spa® make it easier than ever to rebound and recover."
With Planet Fitness' limited time offer, now is the perfect time to experience everything the brand has to offer. Whether you're looking to unwind after a tense game or build your strength in preparation for a big matchup, Planet Fitness has you covered. Planet Fitness offers a high value membership with thousands of convenient locations and best in class equipment. The PF Black Card® membership includes additional amenities, such as the ability to bring a guest every day at no additional charge, access to the Black Card Spa®, and access to 2,700+ Planet Fitness locations across all 50 states, among other benefits.
To locate the nearest Planet Fitness club and take advantage of this limited time offer for new members, please visit PlanetFitness.com/Local-Clubs.
*U.S. locations only
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of December 31, 2024, Planet Fitness had approximately 19.7 million members and 2,722 clubs in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.
SOURCE Planet Fitness, Inc.
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