Mars Deploys Late-Night Ice Cream Truck in Celebration of National Ice Cream Sandwich Day

M&M'S® Ice Cream Cookie Sandwiches Delivered Across New York City

NEWARK, N.J., July 28, 2023 /PRNewswire/ -- To celebrate National Ice Cream Sandwich Day on Aug. 2, M&M'S® Ice Cream, proudly part of Mars, is deploying the M&M'S Ice Cream Night Freeze Truck - Mars Ice Cream's first ever late-night ice cream truck designed to bring the fan favorite M&M'S Ice Cream Cookie Sandwich to New Yorkers.

"Between projects, passions, and side hustles, we know hard work doesn't always end after a nine to five job," said Jayesh Shah, Mars Ice Cream Marketing Director. "The M&M'S Ice Cream Night Freeze Truck celebrates those who do it all, by inspiring more moments of happiness with a craveable late-night snack that has it all – creamy ice cream, chewy cookies, and sweet M&M'S."

The M&M'S Ice Cream Night Freeze Truck will be traveling throughout New York City on Aug. 2 handing out free M&M'S Ice Cream Cookie Sandwiches in three flavors - Vanilla, Chocolate, and Cookies and Cream - until 11 p.m. The truck has stops planned at:

• 12:00 p.m.–1:00 p.m. at Hearst Tower (8^th Ave. between 56^th and 57^th St.)
• 1:15 p.m.–2:45 p.m. at Paramount Plaza (Broadway between W. 51^th and W. 50^st St.)
• 3:00 p.m.–4:00 p.m. at M&M'S New York (W. 48^th St. between Broadway & 7^th Ave.)
• 4:45 p.m.–6:15 p.m. at Grace Building (W. 42^nd St. between 5^th and 6^th Ave.)
• 7:00 p.m.–8:30 p.m. at Union Square (Union Square W. between E. 17^th & E. 16^th St.)
• 9:30 p.m.–11:00 p.m. (or until supplies last) at Astor Place/St. Mark's (Corner of Cooper Sq. & Astor Pl.)

M&M'S Ice Cream fans working late nationwide will also have the chance to fuel their late-night ambitions with the satisfying treat. Fans can visit mms.com/nightfreeze and share their passion project for the chance to win a freezer filled with a summertime supply of M&M'S Ice Cream Cookie Sandwiches.

In addition to M&M'S Ice Cream Cookie Sandwiches being available on the M&M'S Ice Cream Night Freeze Truck while supplies last, they can be purchased year-round at retailers nationwide.

For more on M&M'S Ice Cream visit MMS.com and follow M&M'S on Facebook, Twitter, TikTok and Instagram.

ABOUT MARS, INCORPORATED  

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.  

Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.  

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

SOURCE Mars, Incorporated